Qualitative Research Methods for Media Studies: Edition 2

Routledge
1
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Qualitative Research Methods for Media Studies provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and online research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. Qualitative research does not offer easy answers, simple truths or precise measurements, but this book provides a comprehensive and accessible guide for those hoping to explore this rich vein of research methodology.

With new case studies throughout, this new edition includes updated material on digital technologies, including discussion of doing online research and using data to give students the tools they need to work in today’s convergent media environment.

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About the author

Bonnie S. Brennen

is the Nieman Professor of Journalism in the Diederich College of Communication at Marquette University. Her research focuses on the intersection between labor and journalism history as well as on relationships between media, culture and society. She is the author of For the Record: An Oral History of Rochester, New York Newsworkers, and a novel, Contradictions. She is editor of Assessing Evidence in a Postmodern World and co-editor, with Hanno Hardt, of the American Journalism History Reader, Picturing the Past: Media, History & Photography and Newsworkers: Toward a History of the Rank and File. In October 2015 she was inducted into the Hall of Fame at the University of Iowa School of Journalism and Mass Communication.
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Additional Information

Publisher
Routledge
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Published on
Jun 26, 2017
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Pages
246
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ISBN
9781315435954
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Language
English
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Genres
Social Science / Media Studies
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Content Protection
This content is DRM protected.
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Available on Android devices
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Eligible for Family Library

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The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social and behavioral development, have attracted growing research attention in a variety of disciplines.

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In the fourth edition of his best-selling textbook, David Silverman provides a step-by-step guide to planning and conducting qualitative research. Using real examples from real postgraduate students, the book makes it easy to link theory to methods and shows how to move from understanding the principles of qualitative research to doing it yourself.
The new edition has been fully updated and now includes:

- a brand new chapter on formulating a research question appropriate for qualitative research
- an expanded discussion of the role of theory in research
- extended discussion of case study research and the number of cases needed for effective qualitative research
- further coverage of focus groups and analysing internet data
- new student examples from around the world
- a new section on the common pitfalls encountered in qualitative research
- an expanded companion website with more student examples and videos.

Filled with exercises to test your understanding and develop your skills, as well as David's own tips for research success based on years of experience, this book is essential reading for anyone doing qualitative research.

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