Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0 (A), University of Lincoln (International Business Administration), course: Corporate Strategy, language: English, abstract: The global business world is full of environmental forces which cannot be influenced by a single individual or a single company. Managers should be able to evaluate and afterwards use them for their strategic decision making and long-term planning. The world in the last century is a continually growing and changing one and understanding and using this progress increases the strategic planning outcome. This assignment will analyze the rational strategy development in contemporary organisational environment and give an overview of the most important environmental factors.
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