Bret Ridgway along with Bryan Hane are co-founders of Speaker Fulfillment Services, a company that works behind the scenes with authors, speakers and information marketers. Bret is author of three previous books including 50 Biggest Mistakes Information Marketers Make and Biggest Website Mistakes Online Business Owners Make. Bret and Bryan have worked for over 10 years with NY Times bestsellers such as Joel Comm and John Assaraf.
Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
How many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make you can greatly enhance your chances for success in the publishing world.
In this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You’ll learn:
How to master media and other key marketing channels authors should use
Keys to capturing the browsing buyer in bookstores and online
The new publishing landscape and how it impacts you
How to increase the readability of your book so readers keep coming back
How your book is the key piece of your own information marketing empire
And much, much more