Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got—whether it’s a luxury home, a great idea at work, or your profile on Match.com—you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about.
Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don’t have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life’s dealings, you’ll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way.
"Brian Tracy is the master in understanding and teaching self-enrichment. In this priceless book, he unlocks the key to your door of success and fulfillment—belief in your own potential. Internalize his wisdom and you will surely realize your goals."
—DENIS WAITLEY, author of Psychology of Success
"Brian continues to impact the lives of everyone he touches. This book provides a logical road map that everyone can use to maximize their true potential."
—JOSEPH SHERREN, CSP, HoF, author of iLead: Five Insights for Building Sustainable Organizations
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—PAT WILLIAMS, Orlando Magic Senior Vice President and author of Leadership Excellence
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—JACK CANFIELD, coauthor of Chicken Soup for the Soul
"Lacking confidence erodes your self-worth and paralyzes your productivity. In this book, Brian Tracy shares the secrets to developing and maintaining high levels of self-confidence—so that you can live the greatest life!"
—KRISTIN ARNOLD, author of Boring to Bravo: Proven Presentation Techniques to Engage, Involve, and Inspire Your Audience to Action