Entrepreneurship Lessons for Success (Collection)

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3 indispensable insider’s guides to entrepreneurship: powerful skills, insights, and confidence-builders you won’t find anywhere else!

 

Three books bring together today’s most indispensable lessons for entrepreneurs: specific guidance you can use right now to beat the odds and launch a high-profit, high-growth business that lasts! The Truth About Starting a Business reveals 53 bite-size, easy-to-use techniques for choosing the right business, location, and entry strategy… planning, funding, hiring, and executing a successful launch… implementing effective financial management and marketing… doing all that, and still maintaining a healthy personal life! So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap gives you all the knowledge, tools, and hands-on advice you need to avoid 8 “killer mistakes” that cause most business failures. Unlike most books for entrepreneurs, this one focuses on the most crucial operational issues associated with consistent profitability – from product/service design to pricing, finding and keeping great employees to managing growth. Nothing theoretical here: this is fast-paced, 100% practical advice you can use right now. Finally, What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business helps you get past the myths that keep potential entrepreneurs from making the leap, and gain all the practical skills and confidence you need to succeed. This book’s packed with case studies of “ordinary” people building great businesses – and practical techniques you can use, too – every step of the way!

 

From world-renowned leaders and experts, including Bruce Barringer, Edward D. Hess, Charles D. Goetz, and R. Duane Ireland

 

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About the author

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Bruce Barringer, Ph.D., Associate Professor in the Department of Management at University of Central Florida, works closely with UCF’s innovative technology incubator. His research interests include feasibility analysis, firm growth, and entrepreneurship. With R. Duane Ireland, he co-authored Entrepreneurship: Successfully Launching New Ventures. Edward D. Hess, J.D., LL.M., is Professor and Batten Executive in Residence at the Darden Graduate School of Business. He founded and led the Center for Entrepreneurship and Corporate Growth and The Values Based Leadership Institute at the Goizueta Business School, Emory University. His books include The Successful Family Business, The Search For Organic Growth, and The Road To Organic Growth. Charles F. Goetz, MBA, Professor of Entrepreneurship at Emory’s Goizueta Business School, has built nine businesses in six industries. He serves on the boards of several entrepreneurial ventures and not-for-profits. R. Duane Ireland, Ph.D., chairs the Department of Management at Mays Business School, Texas A&M. A Fellow of the Academy of Management, his research interests include strategic alliances, organizational resource management, and entrepreneurship.

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Additional Information

Publisher
FT Press
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Published on
Feb 27, 2012
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Pages
672
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ISBN
9780133038941
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Features
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Language
English
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Genres
Business & Economics / Entrepreneurship
Business & Economics / Skills
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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Bruce Barringer
“This book dispels the myths surrounding the process of starting a business, and gives hope and encouragement
to people who would like to give it a try.”

– Tim Berry , Founder and CEO, Palo Alto Software
Creators of the World’s Most Popular

 

“Bruce Barringer and Duane Ireland’s new book, What’s Stopping You? is an insightful and thought-provoking examination of nine common myths that discourage individuals from starting new businesses. … This book is much-needed and long overdue…. The value of What’s Stopping You? is that it effectively debunks the false premises that too often preclude acts of business start up. What’s Stopping You? is an encouraging, instructive, and eloquently written book that would be a valuable addition to any aspiring entrepreneur’s bookshelf.”

Jeffrey G. Covin , Samuel and Pauline Glaubinger Professor of Entrepreneurship, Kelley School of Business, Indiana University, Bloomington, Indiana

 

“Over the years I have observed many seemingly great business opportunities never get off the ground. Quite often, what holds these aspiring entrepreneurs back are common misconceptions about the difficulties and risks of starting a new business. In What’s Stopping You?, Professors Barringer and Ireland systematically break down the myths that hold many entrepreneurs back from pursuing their dreams.”

Jeffrey R. Cornwall , The Jack C. Massey Chair in Entrepreneurship, Belmont University, Nashville, Tennessee

 

“Barringer and Ireland simultaneously demystify start-up misconceptions and empower readers to explore their own opportunity with renewed passion. Many prospective entrepreneurs feel trapped by myths, the authors carefully detail the myth’s fallacies and encourage the reader to see beyond start-up stereotypes. Future and experienced entrepreneurs have much to learn from What’s Stopping You?”

Sarah Schupp , Founder/CEO, University Parent Media, Boulder, Colorado

 

“Creating your own business from scratch can be a mental, emotional, and financial roller coaster ride. Bruce Barringer and Duane Ireland’s book provides a ‘voice of reason’ and helps give you the confidence to realize you can do it. They recognize that starting a business is hard work, but that it is attainable–and that you should celebrate your accomplishments every step of the way.”

Jan Stephenson Kelly , Cofounder/CEO, Spark Craft Studios, Cambridge, MA

 

Business Plan Software Follow Your Dream! Start Your Own Winning Business—Now!

 

•Get past the myths that keep you from making the leap

•Gain the practical skills and confidence you need to succeed

•Quickly evaluate business ideas and pick a winner

•Launch your company and watch it grow and profit

 

Build the business you’ve always dreamed of! Take control of your future and achieve the breakthrough success that’s only possible when you’re working for yourself. You can do it–and this book will show you how.

 

Forget the myths that have been standing in your way. You don’t need to be rich. You don’t need extensive business experience. You don’t need to be a genius. You don’t need a revolutionary product or service. You can handle the risk, the competition, and the challenges.

 

The proof’s on every page of this book: case studies of “ordinary” people building great businesses and practical techniques you can use, too–every step of the way!

 

Bruce Barringer
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“This book should be on the seasoned entrepreneur’s list of ‘what I should have read before I started my business.’”

JOE KEELEY, President & CEO, College Nannies & Tutors Development

“This is one of the best entrepreneurship books I’ve read...I wish I had this book when I first started out.”

RYAN O’DONNELL, Cofounder and CEO, BullEx Digital Safety

Your own business: Take the leap, make it happen, and make it succeed!

· The truth about choosing the right business for you and maintaining a healthy personal life

· The truth about planning, funding, hiring, and successful launches

· The truth about financial management, marketing, and growth

This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business.

You’ll learn how to generate and test business ideas, and pick the one that’s best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't “someone's opinion”: it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.

Edward D. Hess
Humility Is the New Smart

Your job is at risk—if not now, then soon. We are on the leading edge of a Smart Machine Age led by artificial intelligence that will be as transformative for us as the Industrial Revolution was for our ancestors. Smart machines will take over millions of jobs in manufacturing, office work, the service sector, the professions, you name it. Not only can they know more data and analyze it faster than any mere human, say Edward Hess and Katherine Ludwig, but smart machines are free of the emotional, psychological, and cultural baggage that so often mars human thinking.

So we can't beat 'em and we can't join 'em. To stay relevant, we have to play a different game. Hess and Ludwig offer us that game plan. We need to excel at critical, creative, and innovative thinking and at genuinely engaging with others—things machines can't do well. The key is to change our definition of what it means to be smart. Hess and Ludwig call it being NewSmart. In this extraordinarily timely book, they offer detailed guidance for developing NewSmart attitudes and four critical behaviors that will help us adapt to the new reality.

The crucial mindset underlying NewSmart is humility—not self-effacement but an accurate self-appraisal: acknowledging you can't have all the answers, remaining open to new ideas, and committing yourself to lifelong learning. Drawing on extensive multidisciplinary research, Hess and Ludwig emphasize that the key to success in this new era is not to be more like the machines but to excel at the best of what makes us human.
Bruce R. Barringer
For courses in entrepreneurship.

A Comprehensive Guide to Business Ventures

Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to.


The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one’s own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one’s own business.

Also Available with MyEntrepreneurshipLabTM

This title is available with MyEntrepreneurshipLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:


0134422503 / 9780134422503 Entrepreneurship: Successfully Launching New Ventures Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package, 5/e

Package consists of:

0133797198 / 9780133797190 Entrepreneurship: Successfully Launching New Ventures 013397409X / 9780133974096 MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures

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