LibraryThing Review REVIEW: FAT PROFITS BY BRUCE BRADLEY Disclaimer: I received a review copy of this book free of charge in return for writing a review. For a first novel, this book is extremely well-written with very
After graduating from Duke University with an MBA, Bruce Bradley worked for over fifteen years as a food marketer at companies like General Mills, Pillsbury, and Nabisco. As the only former processed food marketer actively speaking out about concerns over the food we eat, Bruce Bradley has become a lightning rod for media attention. His 2011 interview, Confessions of a former Big Food Executive, was one of Grist online’s Top 10 clicked stories for 2011. Bruce Bradley has also been interviewed on CNN and written or contributed to various articles for Men's Health, The Huffington Post, Organic Gardening, and Rodale. Bruce Bradley blogs about his insider's perspective on the food industry and reveals the tricks, traps, and tools Big Food marketers use to get us eating more and more processed foods.