If your customers are spending more and more time online, why aren’t you advertising there? Do you think it’s too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks?
Let an online marketing expert teach you the secrets of advertising online to achieve business goals. Discover just how inexpensive it can be to advertise digitally.
Use Online Advertising to:
Reach more people while spending less Interact with your community Collect feedback and monitor results in real-time Make real-time adjustments Target and re-target your messages for relevancy Online Advertising has revolutionized how marketers target and capture
audiences; don’t be left behind.Advertising in a Digital Age can help you
understand this market so you use your advertising budget more effectively and get as much free advertising as possible.
The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field.
With the proven techniques of Strategic Digital Marketing, you’ll be able to:Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success.
These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more.
Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.
each brand fighting to riseÉÊ
ABOVE THE NOISE
Based on digital public relations tactics to grow your internet marketing skills, resulting in more online visibility and influence, this book will help you launch an integrated mix of basic content marketing, social media and search engine optimization (SEO).Ê
YouÕll learn incredibly valuable tactics any beginner-to-intermediate marketer, business owner or entrepreneur can quickly master, resulting in:
¥ Stronger brand clarityÊ- if you donÕt understand the benefits and audience appeal of your product or service, why should anyone else?
¥ Define a nicheÊyou can influence and dominate
¥ CreateÊconsistent messagingÊwrapped into every aspect of your online presence
¥ Learn the importance of monitoring and creatingÊtrust signals
¥ FormÊa habit of content creation
¥ IntegrateÊbasic SEOÊtactics for your website, blog and social media
¥ Amplify visibility throughÊfast, easy images and repurposed content
¥ Curate contentÊon social media to show expertise and provide value
¥ Be more authentic, toÊbuild a loyal audience, and
¥ Join conversationsÊthat fit your audience/brand
ItÕs not just about building visibility - itÕs about building visibility with the right audience most likely to buy your product or service, while building trust and influence that reinforces their decision. ItÕs about rising above your competitors to stand out, like an unstoppable force of nature.Ê
Above The NoiseÊis a must-read for those who have learned the basics of content marketing, SEO and social media, but struggle to form a united, integrated approach that drives actual results and revenue.
If four ofÊtheÊMOST IMPORTANT INFLUENCERSÊendorse this book, shouldnÕt youÊbuy it right now? Ê
The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features.With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas
If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.
Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike.Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category
Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.
As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities Covers using features such as events, applications, and pay-per-click advertising Includes case studies and directions for updating, monitoring, and maintaining your campaign
This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.
It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter.
You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong!
Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them.
You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make.
Pull it all together--finally!
How to successfully integrate your tactics, tools, messages, and teams
Better goals, better results: beyond “SMART” to “SMARTER”
Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate
Better listening: stakeholders, customers, and research that works
How to make sure you hear what really matters
Four powerful ways to market in the round
When to go direct, come from above, use the groundswell, or execute flanking maneuvers