University X: How to rescue a college brand from bland.

Free sample

 Higher education is one of the most intimidating industries in marketing today. Decreasing enrollments, spiking tuitions, and soft job markets have made it more challenging than ever to promote the value of a college education. And while there’s no shortage of fat, expensive books on the subject, there doesn’t seem to be many answers to the questions people tasked with promoting their schools are faced with every day. Until now. University X offers real, actionable advice for marketers in higher ed to create stronger brands, develop smarter strategies, and get the most out of their budgets. Free of boring theory and vague advice, the book provides a lively, accessible, and straight forward look at the things marketers can do today to improve their school’s marketing campaign tomorrow.
Read more

Additional Information

Read more
Read more
Read more
Read more
Content Protection
This content is DRM protected.
Read more
Read Aloud
Available on Android devices
Read more

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
©2018 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.