In every sense, what is happening in tech is unforgettable. We are making strides in some areas, foreshadowing technological innovations previously consigned to science fiction books: automated cars, augmented and virtual reality, chat bots, solar grids, and more. In those areas, we are setting the stage for a prosperous future. Yet in other areas, the future is grayer, more ambiguous, and riddled with doubt.
Care must be taken to remember what is being done right and what we are getting wrong, lest we fall victim to pernicious forgetfulness. We are seeing for example, how algorithms can skew the line between fact and fiction; how actors halfway across the world can shape a cultural narrative using social media and click-bait. Nowadays, all it takes to move millions is a strategic blog post, a clever domain name, and a social media account.
In tech circles, historical forgetfulness is especially conspicuous. The thrill of discovery and the rate of change can blind us to the deeper consequences of our inventions. At its inception, did Mark Zuckerberg imagine that Facebook would influence cultural discourse, or even an election cycle?
As machine-learning and algorithms enter our homes, curate our news, observe and analyze our vitals, and grant more and more access to our intimate spaces, it is imperative that we take the time to analyze and discuss.
In this book, LinkedIn’s #1 ranked technology thought leader, Anurag Harsh, presents an instructive analysis of the key emergent, digital, and mobile trends of our times. With the goal of sharing lessons gleaned from the events occurring around us, he presents his insights with lucid prose and didactic organization that stokes the imagination and turns a critical eye on the technology we often take for granted.
Darrell West focuses on the next wave of technologies and how they can further enhance U.S. social and political innovation. West champions exploiting technological advances to help organizations become faster, smarter, and more efficient. Consumers can deploy new digital technology to improve health care, gain access to education, learn from the news media, and check public sector performance. New storage platforms such as high-speed broadband, mobile communications, and cloud computing enable and improve both social and economic development. However, to gain these benefits, policymakers must recognize the legitimacy of public fears about technology and the privacy and security dangers posed by the Internet. Their goal must be to further innovation and investment while also protecting basic social and individual values.
West argues that digital technology innovation is consistent in many ways with personal and social values; people can deploy digital technology to improve participation and collaboration, and political leaders can work with the private sector to stimulate a flowering of innovation in a variety of policy areas.
• Foundation of Digital Enterprise
• Technology Foundation and Talent Management for Digital Enterprise
• Digital Enterprise Strategy Planning and Implementation
• B2C Digital Enterprise: E-tailing
• B2C Digital Enterprise: E-Services
• B2B Digital Enterprise and Supply Chain
• Digital Platforms
• Digital Marketing and Advertising
• Digital Payment Systems
• Mobile Enterprise
Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.
Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations.
In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
Regenerative medicine will extend our lifetimes and rebuild our bodies
Robots and drones will drive our cars, teach our kids, and fight our wars
Smart machines will design, manage, and service 40% of all global businesses—energy, commerce, finance, and manufacturing—without humans
Digital consumers who live always connected will challenge every business to change its strategy
Climate change wars will redefine security and resources
Most of us are not prepared to meet the challenges the future will bring, but these changes are coming fast. Armed with knowledge, those who are Future Smart can take action to reinvent themselves, their businesses, and their world.
China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage.
Year 2014-15 marks the most important inflection point in the history of the internet in China. Almost overnight, the world’s largest digitally-connected middle class went both mobile and multi-screen (smart phone, tablets, laptops and more), with huge implications for how consumers behave and what companies need to do to successfully compete. As next-generation mobile devices and services take off, China’s strength in this arena will transform it from a global “trend follower” to a “trend setter.”Understand what the digital transformation in China is, and impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole Explore the e-commerce consumption boom in the context of the Chinese market Understand the implications of the multi-screen age and mobile Internet for China's consumers See how mobile Internet use, its focus on lifestyle and entertainment is aligned with today's Chinese culture Learn about the mobile entertainment habits of China’s millennial generation and the corresponding new advertisement approaches
The development of China’s mobile economy is one of the most important trends that will reshape the future of business, technology and society both in China and the world. China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom introduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape.