Think Like a Futurist shows how to track changes, explorequestions, and engage in new thinking that connects today'spressures with tomorrow's realities. Cecily Sommers shows how toapply long-term focus and strategies to needs as diverse asindustry forecasts, innovation challenges, leadership development,or future-proofing a brand. By understanding intersectingpotentials that one day may impact your organization, you canreadily spot emerging trends and market shifts, uncoveringopportunities on the horizon.
Think Like a Futurist explores such questions as: Wherewill new markets emerge over the next 5-10-25 years? What will bethe big issues of the day? How will lifestyle, social mores, andpolicy adapt? And what role do we play in that future?
Filled with tools and models for a new world, this book shouldbe required reading for strategists and innovators acrossdisciplines.
"Refreshing. A book that does not follow today’spush to be ‘innovative’ just to snag attention becauseof the current hot trending keyword. Matter of fact, CecilySommers’ book works to get us away from simply identifyingand going for a ride on the latest trend(s) in our respectiveindustries.
Quite the contrary, rather than avoid a scientific or tacticaldiscussion of trend identification, she works to give us theability to go beyond trends and into the future.
Cecily has drafted a book providing a nice blend of practicalreality, philosophy, and practical execution. It speaks wellto current discussions about how to drive ‘innovation’or, better, creativity within your businesses—however largeor small.
All in, this is a book 254 pages long, including index, that iswritten at a practical level that, after closer study following aninitial read-through, provides a methodology for anticipating thefuture and taking action to meet it.
Provides a methodology for anticipating the future and takingaction to meet it.
Think Like a Futurist is a good read for anyone struggling withhow to move their organization forward. Business leaders,product and program managers, service providers will all find theconcepts Cecily introduces to be well laid-out with a reasonableamount of supporting content."—The source is a blog: ahref="http://jtpedersen.net/2012/11/15/what-ive-read-lately-think-like-a-futurist/"http://jtpedersen.net/2012/11/15/what-ive-read-lately-think-like-a-futurist//a
Cecily Sommers is the founder and president of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and the non-profit sector. A global trends analyst and popular speaker, she helps organizations understand and prepare for emerging technologies, markets, and ideas. She lives in Minneapolis, Minnesota.
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.