Think Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects today's pressures with tomorrow's realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon.
Think Like a Futurist explores such questions as: Where will new markets emerge over the next 5-10-25 years? What will be the big issues of the day? How will lifestyle, social mores, and policy adapt? And what role do we play in that future?
Filled with tools and models for a new world, this book should be required reading for strategists and innovators across disciplines.
"Refreshing. A book that does not follow today’s push to be ‘innovative’ just to snag attention because of the current hot trending keyword. Matter of fact, Cecily Sommers’ book works to get us away from simply identifying and going for a ride on the latest trend(s) in our respective industries.
Quite the contrary, rather than avoid a scientific or tactical discussion of trend identification, she works to give us the ability to go beyond trends and into the future.
Cecily has drafted a book providing a nice blend of practical reality, philosophy, and practical execution. It speaks well to current discussions about how to drive ‘innovation’ or, better, creativity within your businesses—however large or small.
All in, this is a book 254 pages long, including index, that is written at a practical level that, after closer study following an initial read-through, provides a methodology for anticipating the future and taking action to meet it.
Provides a methodology for anticipating the future and taking action to meet it.
Think Like a Futurist is a good read for anyone struggling with how to move their organization forward. Business leaders, product and program managers, service providers will all find the concepts Cecily introduces to be well laid-out with a reasonable amount of supporting content."—The source is a blog: http://jtpedersen.net/2012/11/15/what-ive-read-lately-think-like-a-futurist/
Cecily Sommers is the founder and president of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and the non-profit sector. A global trends analyst and popular speaker, she helps organizations understand and prepare for emerging technologies, markets, and ideas. She lives in Minneapolis, Minnesota.
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.