In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions.
Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.
These are examples of what the author calls cognitive biases, simple errors all of us make in day-to-day thinking. But by knowing what they are and how to identify them, we can avoid them and make better choices: whether in dealing with personal problems or business negotiations, trying to save money or earn profits, or merely working out what we really want in life—and strategizing the best way to get it.
Already an international bestseller, The Art of Thinking Clearly distills cutting-edge research from behavioral economics, psychology, and neuroscience into a clever, practical guide for anyone who's ever wanted to be wiser and make better decisions. A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity—all we need is less irrationality.
Simple, clear, and always surprising, this indispensable book will change the way you think and transform your decision making—at work, at home, every day. From why you shouldn't accept a free drink to why you should walk out of a movie you don't like, from why it's so hard to predict the future to why you shouldn't watch the news, The Art of Thinking Clearly helps solve the puzzle of human reasoning.
ABOUT THE BOOK
Charles Duhigg was a reporter in Iraq a decade ago when he heard about an army major who was analyzing videotapes of riots. He wanted to see if he could detect any patterns that might help him stop the riots before they began. He did.
First, a small crowd would gather in a plaza. Within a few hours, they would begin to chant angry slogans. Spectators would show up. Food vendors would arrive. Time would pass. The chanting would get louder. More time would pass. The spectators would remain in a relatively small space, except around dusk when they got hungry. They’d buy some food, then return to their original spot.
That was the pattern for most, but there were some who would march into the middle of the crowd, back out to the edge, back to the middle. Those were the troublemakers. One would throw a bottle, another would throw a rock. Within 15 minutes, there would be a full-scale riot.
The major told Duhigg that after observing this pattern, he scheduled a meeting with the town’s mayor. He made what must have seemed like an odd request. Would it be possible for the police to keep food vendors out of the plazas?
The mayor said yes.
A few weeks later, a small crowd gathered near a plaza. As the afternoon wore on, they began chanting angry slogans. Spectators showed up. Time passed. The chanting got louder. More time passed. Dusk fell. But this time, there were no food vendors to feed the crowd. Some went home to eat. Some went to restaurants. By 8PM, nearly everyone was gone. The riot never happened.
Duhigg asked the major what made him realize that something as simple as getting rid of the food vendors would end the riots.
The major said that the U.S. military had taught all about habits--how they’re formed, how they’re broken. The U.S. military, he said, was “one of the biggest habit-formation experiments in history” and that understanding habits was “the most important thing” he’d learned in the army.
Duhigg became intrigued by habits and their power.
“That’s what this book is about,” he writes. “Changing habits isn’t necessarily quick or easy. But it is possible. And now we know how.”
Master your mental strength—revolutionary new strategies that work for everyone from homemakers to soldiers and teachers to CEOs.Don’t waste time feeling sorry for yourselfDon’t give away your powerDon’t shy away from changeDon’t focus on things you can’t controlDon’t worry about pleasing everyoneDon’t fear taking calculated risksDon’t dwell on the pastDon’t make the same mistakes over and overDon’t resent other people’s successDon’t give up after the first failureDon’t fear alone timeDon’t feel the world owes you anythingDon’t expect immediate results
• Habit 1: Be Proactive
• Habit 2: Begin With The End In Mind
• Habit 3: Put First Things First
• Habit 4: Think Win-Win
• Habit 5: Seek First To Understand Then Be Understood
• Habit 6: Synergize
• Habit 7: Sharpen The Saw
The 7 Habits book: Dr. Covey's 7 Habits book is one of the most inspiring and impactful books ever written. Now you can enjoy and learn critical lessons about the habits of successful people that will enrich your life's experience. And, it's in an interactive format that makes it easy for you to learn and apply Dr. Covey's habits of successful people.
Willpower For Dummies shows you how to train, strengthen,and improve your willpower in seven easy steps! Written by aclinical psychologist and cognitive therapist, the book proves thatwillpower can be learned like any other skill, and provides tons ofpractical exercises and strategies you can start using today.You'll learn how willpower works inside the brain, and how choosinggoals and identifying challenges can affect your success. The bookstresses the importance of patience, rewards and being kind toyourself, and walks you through the techniques that will keep youon the right track, even on your worst days.
The mind works in two different ways: the long view and theshort view. Controlling which aspect wins out is the key towillpower. Willpower For Dummies breaks this complex sciencedown into easily digestible bits, written in plain English with adash of humour. You'll find scientifically robust guidance towardstrengthening your willpower just like a muscle, and expert adviceon training your brain to work with you instead of against you.Discover the most important factors in buildingself-disciplineLearn how to set goals and how to train your willpowerPractice simple willpower-strengthening exercisesEmploy coping strategies for when you're about to break
Whether you're trying to lose weight, quit smoking or just workharder, rest assured that you can do it—regardless of pastfailures and false starts. Willpower is not a trait, but a skill.Everyone can learn it, and everyone can make it stronger.Willpower For Dummies walks you through the process,teaching you the skills you need for lasting success.