Charles Montgomery's Happy City will revolutionize the way we think about urban life.
After decades of unchecked sprawl, more people than ever are moving back to the city. Dense urban living has been prescribed as a panacea for the environmental and resource crises of our time. But is it better or worse for our happiness? Are subways, sidewalks, and tower dwelling an improvement on the car-dependence of sprawl?
The award-winning journalist Charles Montgomery finds answers to such questions at the intersection between urban design and the emerging science of happiness, and during an exhilarating journey through some of the world's most dynamic
cities. He meets the visionary mayor who introduced a "sexy" lipstick-red bus to ease status anxiety in Bogotá; the architect who brought the lessons of medieval Tuscan hill towns to modern-day New York City; the activist who turned Paris's urban freeways into beaches; and an army of American suburbanites who have transformed their lives by hacking the design of their streets and neighborhoods.
Full of rich historical detail and new insights from psychologists and Montgomery's own urban experiments, Happy City is an essential tool for understanding and improving our own communities. The message is as surprising as it is hopeful: by retrofitting our cities for happiness, we can tackle the urgent challenges of our age. The happy city, the green city, and the low-carbon city are the same place, and we can all help build it.
Charles Montgomery is an award-winning journalist and the author of The Shark God, which won the 2005 Charles Taylor Prize for Literary Non-Fiction under its Canadian
title, The Last Heathen.
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"
What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked?
By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
Twenty years later and a century after that journey, Montgomery sets out for the reefs and atolls of Melanesia in search of the very spirits and myths the missionaries had sought to destroy. He retraces his ancestor's path through the far-flung islands, exploring the bond between faith and magic, the eerie persistence of the spirit world, and the heavy footprints of Empire.
What he discovers is a world of sorcery and shark worship, where the lines between Christian and pagan rituals are as blurred as the frontiers of fact, fantasy, and faith. After confrontations with a bizarre cast of cult leaders, militants, and mystics, the author, in his quest for ancient magic, is led to an island in crisis -- and to a new myth with the power to destroy or to save its people forever.
Alternately terrifying, moving, and hilarious, with overtones of Melville and Conrad, The Shark God is Montgomery's extraordinary and piercingly intelligent account of both Melanesia's transformation and his own. This defiantly original blend of history and memoir, anthropology and travel writing, marks the debut of a singular new talent.