After Effects Most Wanted answers these questions in a refreshing and practical way. Looking at a wide variety of projects, the original artists tell you why, and exactly how they created their masterpieces.
The authors, all professionals who use After Effects to make a living, share with you the secrets of their successes and extend beyond that to give you the reasons why they did things the way that they did.
Moreover, the accompanying CD has their creations available at your fingertips and the simple, step-by-step instructions in the book show you how they created these pieces.
The projects covered are diverse, from a thought-provoking work by renowned and controversial artist Simon Tsyko, a work featured by Adobe in their motion gallery, to a television commercial for McDonald's and Coca-Cola by Peter Reynolds.
Other authors include: Joost Korngold (www.renascent.nl) and Chris James Hewitt, whose Relokation Ne is the featured work on the BD4D (By Designers For Designers) web site, Christian Darkin, a digital video journalist and author, and Mark Towse, who offers two pieces, one for TV and one for the cinema.
Without long, redundant discussions of tools and application packages, After Effects Most Wanted is a book that delivers the techniques, skills, and effects that will let you bring your creations to life.
This volume includes chapters from authors DV Berkom, Melissa Bowersock,
Laurie Boris, K.S. Brooks, Lynne Cantwell, Martin Crosbie, Jim Devitt,
A.C. Flory, Yvonne Hertzberger, Stephen Hise, Mark Jacobs, Chris James,
LA Lewandowski, TD McKinnon, Rich Meyer, Melissa Pearl, Lin Robinson,
Kathy Rowe, Carolyn Steele, Krista Tibbs, Dick Waters, and Carol Wyer.
'All children, especially the poorest, deserve capable, mature and well adjusted teachers and leaders who work together to lay firm foundations of learning and behaviour, then enrich and elevate everyone's learning far beyond that in optimistic cultures of security, persistence and hope. Based on solid research from 18 outstanding schools in challenging circumstances, this is the vital message of this important and unique book. Chris James and his colleagues show that highly effective schools need high functioning adults and communities who expect and get the best from everyone, dedicate themselves to others without burning themselves out, are not frightened of challenges and contradictions, stay around to fulfil their obligations to others and see their efforts bear fruit, and are emotionally comfortable in their own skin. If you want to become more effective as a school you will need to become more effective and adjusted as a teacher, a leader and an all-round human being. This inspiring and indispensable book, will stir and steer all who read it in that educationally essential quest' - Andy Hargreaves, Thomas More Brennan Chair in Education, Boston College
All good teachers and headteachers are concerned with improving pupil attainment. In high attainment schools, they must recognize how to sustain success. In schools with low attainment levels, they must come to understand the challenges they face and find ways of overcoming the difficulties.
This practical, research-based book describes the key approaches used by very effective schools. The authors explain how success can be achieved and maintained and describe ways of working that bring about high levels of pupil attainment. They also explain why these ways of working are successful.
This book is essential reading for headteachers, teachers, students of educational leadership and management, school governors, and those who work in local authorities.