Once upon a time store prices were simple and fair, businessesstood behind their products with guarantees free of fine print andloopholes, and companies genuinely seemed to care about theirvalued customers—but those days are long gone. In thisgroundbreaking exposé, consumer advocate Christopher Elliotreveals the broken relationship between American consumers andbusinesses and explains how companies came to believe that foolingtheir customers was a viable, and profitable, business plan.
Scammed explores how companies control information tomislead, distort the truth, and even outright lie to theirconsumers.Exposes the various ways companies have led their war againstinformation—from seductive ads, disingenuous fine print, andunconventional promotions that involve seeding discussion forumsand blogs with company-friendly commentsOffers consumers insider knowledge of the system, reasonableexpectations, and a clear understanding of the games businessesplayChristopher Elliott is one of the nation's foremost consumeradvocates
Protect yourself, your time, and your money from the predatorsof the consumer world. Armed with knowledge, readers will becomefar more discerning and every business's worst nightmare.