Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities

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The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of "big data" generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information-all constantly updated in real time with billions of mouse clicks each day. It's daunting, but with this onslaught of information comes tremendous opportunity-and Data Crush will help you make sense of it all.
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About the author

CHRISTOPHER SURDAK is a recognized expert in collaboration and content management, information security, regulatory compliance, and Cloud computing with over 20 years of professional experience. He is the senior manager for storage technologies for Accenture. Surdak is the winner of the Benjamin Franklin Innovator's Award 2015.

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Additional Information

Publisher
AMACOM
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Published on
Feb 18, 2014
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Pages
288
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ISBN
9780814433751
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Features
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Language
English
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Genres
Business & Economics / Consumer Behavior
Business & Economics / Customer Relations
Business & Economics / General
Business & Economics / Marketing / Research
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents—now updated and expanded with new content

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Winner of the Nobel Prize in Economics

Get ready to change the way you think about economics.

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

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Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

 全球最大商業書摘網站getAbstract 2014年年度選書

亞馬遜網路書店4.7顆星評價

關於大數據,你需要的最後一本書!

全方位解讀2020年前的關鍵趨勢與實戰應用


你可以不懂大數據,

但是你必須懂大數據時代應該做什麼!

一千億億億位元組(Brontobyte)的數據即將淹沒你我,

如何把數據變成源源不絕的金流?


2020年前,巨量資料將成為全球業界廝殺最激烈的戰場,

然而許多中小企業或傳統產業,

由於本身的規模或領域限制,

似乎仍難以在這波資訊巨浪中著手改革。

本書列舉亞馬遜、酷朋、漢堡王、星巴克、Subway等知名案例,

剖析管理者與決策者未來不可忽視的重大趨勢,包括:


◎情境化:從每個人的市場,變成每個情境需求的市場

過去我們滿足的是單一消費者,現在你要滿足的是單一消費者所處情境的每秒需求!這種「微市場」變得至關重要,重塑企業流程、因應暴增的需求也成為必然。


◎社群化:蒐集顧客的每日PO文,遠勝複雜的市調報告

Subway蒐集社團成員的臉書貼文,發現對方發表想吃潛艇堡的狀態後,立即寄送低熱量潛艇堡的半價優惠券——這種「無求必應」的即時交流,比任何市場調查都有效!


◎應用化:提供比完美更重要的即時滿足

應用程式將為我們管理生活的每個環節:保險公司的APP,可以蒐集駕駛的汽車數據,為不常開車的駕駛提供保費折扣,甚至以調高保費警示駕駛的不安全行為。


◎物品智慧化:物品產生的數據,可能比物品本身的價值還高

智慧型帳戶會根據顧客的財務狀態,追蹤其網路購物瀏覽頁面,在超出消費能力時及時提醒,避免帳戶透支;或是幫忙找出符合預算的同樣商品,變身財務經紀人!


資訊的不斷增長,正在重塑許多商業模式和商場角力的準則,

大數據分析如何幫助你在千頭萬緒的資訊中理出頭緒,

搶在顧客了解自己的需求之前,搶先了解顧客?

本書將帶領你學習如何蒐集、分析與利用巨量資訊,

對外——找到最適合你的社群互動與情境預測模式,

對內——找到最高績效的細緻外包與流程量化模式,

把大數據的沉重包袱,化為你最有力的商場夥伴!


【宏觀推薦】

◎李全興(時間軸科技電子商務事業處社群行銷總監)

◎徐光宇(統一星巴克總經理)

◎許景泰(達摩媒體執行長)

◎劉威麟(Mr.6,網路趨勢觀察家)

◎鄭國威(PanSci泛科學總編輯)

◎鄭緯筌(臺灣電子商務創業聯誼會理事長)


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