Hello Gen Z: Engaging the Generation of Post-Millennials

Hello Clarity
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Australia's foremost social researcher in generational engagement, Claire Madden, has masterfully synthesised a comprehensive and intriguing guide to the minds and motivations of Generation Z. Its pages reveal the critical importance of knowing how to engage this generation of hyperconnected, agile and adaptive digital savants as employees, consumers and emerging leaders. 'Hello Gen Z' is required reading for any organisation wanting to future-proof and unlock the potential of the Post-Millennials.
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About the author

 Claire Madden (www.clairemadden.com) is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change. Claire is the author of Hello Gen Z: Engaging the Generation of Post-Millennials. As a social researcher and demographer, Claire is widely regarded as a leading voice on multigenerational engagement and emerging social trends by corporations, the media and the wider community. Claire is commissioned by some of the nation’s largest companies and leading brands to interpret the changing landscape and communicate the implications for business and society.

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Additional Information

Publisher
Hello Clarity
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Published on
Oct 20, 2017
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Pages
310
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ISBN
9780648170419
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Language
English
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Genres
Social Science / Sociology / General
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Content Protection
This content is DRM protected.
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When Jen finally gets to live her dream and go to Ireland for study abroad, her mother asks Jen's protective stepbrother Cade to go with her and keep her safe. What her mother doesn't know is that luck is on Jen's side when Cade takes her out for a night on the town in Dublin for their own St. Patty's Day celebration.



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#1 NEW YORK TIMES BESTSELLER, NAMED BY THE TIMES AS ONE OF "6 BOOKS TO HELP UNDERSTAND TRUMP'S WIN" AND SOON TO BE A MAJOR-MOTION PICTURE DIRECTED BY RON HOWARD

"You will not read a more important book about America this year."—The Economist

"A riveting book."—The Wall Street Journal

"Essential reading."—David Brooks, New York Times

Hillbilly Elegy is a passionate and personal analysis of a culture in crisis—that of white working-class Americans. The disintegration of this group, a process that has been slowly occurring now for more than forty years, has been reported with growing frequency and alarm, but has never before been written about as searingly from the inside. J. D. Vance tells the true story of what a social, regional, and class decline feels like when you were born with it hung around your neck.

The Vance family story begins hopefully in postwar America. J. D.’s grandparents were “dirt poor and in love,” and moved north from Kentucky’s Appalachia region to Ohio in the hopes of escaping the dreadful poverty around them. They raised a middle-class family, and eventually one of their grandchildren would graduate from Yale Law School, a conventional marker of success in achieving generational upward mobility. But as the family saga of Hillbilly Elegy plays out, we learn that J.D.'s grandparents, aunt, uncle, sister, and, most of all, his mother struggled profoundly with the demands of their new middle-class life, never fully escaping the legacy of abuse, alcoholism, poverty, and trauma so characteristic of their part of America. With piercing honesty, Vance shows how he himself still carries around the demons of his chaotic family history.

A deeply moving memoir, with its share of humor and vividly colorful figures, Hillbilly Elegy is the story of how upward mobility really feels. And it is an urgent and troubling meditation on the loss of the American dream for a large segment of this country.

It’s been three long years since Ali has seen or heard from her step-brother, Chase. He’s been MIA ever since he deployed oversees leaving Ali to wonder if she’d ever see his gorgeous face again. Yeah, he kept in contact with their parents, but every email she sent him was left unreturned, the jerk. Now that he’s back and enrolled in the same University she’s attending, she plans to make him wish he hadn’t ignored her all those years. All she has to do is keep her heart out of it, but Chase isn’t making that an easy task. He has his own plans for the step-sister he had to leave, and he’s going to win her back whether she likes it or not.



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Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime?

These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life—from cheating and crime to sports and child-rearing—and whose conclusions turn conventional wisdom on its head.

Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They usually begin with a mountain of data and a simple question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: Freakonomics.

Through forceful storytelling and wry insight, Levitt and Dubner show that economics is, at root, the study of incentives—how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of . . . well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.

What unites all these stories is a belief that the modern world, despite a great deal of complexity and downright deceit, is not impenetrable, is not unknowable, and—if the right questions are asked—is even more intriguing than we think. All it takes is a new way of looking.

Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.

Bonus material added to the revised and expanded 2006 edition

The original New York Times Magazine article about Steven D. Levitt by Stephen J. Dubner, which led to the creation of this book.

Seven “Freakonomics” columns written for the New York Times Magazine, published between August 2005 and April 2006.

Selected entries from the Freakonomics blog, posted between April 2005 and May 2006 at http://www.freakonomics.com/blog/.

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