The 4 Essentials: A Misfit's Journey to Mindset, Strategies, Values & Purpose (With Over 100 Famous Mentors and Entrepreneurs)

Cliff Michaels & Associates, Inc.
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In 2012, The 4 Essentials launched #1 on Amazon and #3 on the NY Times Bestseller List. Taking readers on a street-smart journey through life, mentors, and business, Cliff proposes a radical shift in global education and career training. He also dispels many myths about how we define and create success. Through his trials and triumphs, Cliff shares lessons from the edge as a dyslexic student who challenged the status quo in college, dropped out of USC at 19, and went on to launch companies in real estate, finance, education, and technology, all before age 30. Drawing on dozens of iconic mentors from Socrates, Edison, and da Vinci to Mycoskie, Oprah, Malala, and Branson, Cliff provides thought-provoking stories on The 4 Essentials (mindset, strategies, values, purpose) that empower us to earn a real-world MBA (Masters in Basic Abilities). This is a fun, fast-paced read for anyone in search of passion, purpose, and results!

PEER REVIEWS

''Cliff's writing is full of creativity, inspiration, and practical lessons. I highly recommend The 4 Essentials.'' Blake Mycoskie • Founder, TOMS Shoes

''Cliff Michaels delivers a powerful path to profits, passion, and purpose.'' Tony Hsieh • CEO, Zappos

“Cliff provides entrepreneurial conditioning with an achiever’s mindset.” Darren Hardy • Publisher, SUCCESS Magazine

''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' Dave Logan • Former Associate Dean, USC Business School


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About the author

 Cliff Michaels has been a broker, strategic coach, angel investor, education activist, and social entrepreneur for over 25 years. His e-learning programs and live training provide Essentials for life, careers, and entrepreneurs (CliffMichaels.com). From 1996-2004, Cliff was a member, education chair, forum trainer, and President of the Young Entrepreneurs’ Organization Los Angeles (known today as EO). He also launched EO’s first student mentor programs and philanthropy events. Cliff Michaels & Associates (real estate, mortgages, investments) has closed one billion dollars in transactions since 1992. Cliff was also Co-Founder of First Use (1999), a pioneering online platform that featured the world’s first digital-notary technology. A Southern California native, Cliff ’s passions include movies, music, yoga, animal rights, helping kids at risk, and raising the bar for global education. 

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Additional Information

Publisher
Cliff Michaels & Associates, Inc.
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Published on
Oct 20, 2016
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Pages
134
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ISBN
9780997524314
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Language
English
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Genres
Business & Economics / Entrepreneurship
Self-Help / Personal Growth / Success
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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#1 New York Times Bestseller

Over 1 million copies sold

In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.

For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.

Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.

There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

Work for yourself in just one week with Britain's most dynamic entrepreneur

'Everybody wants to be an entrepreneur. Every single day of my life I am bombarded by people with pitches. But 90% of new businesses fail, because their founders failed to ask themselves the simplest of questions.

I can save you years of wasted time and thousands of pounds of wasted money by giving you the ammunition to ask the right questions, and helping you make the decision that is right for you.

I will show you how to spend a maximum of seven days deciding if your idea is workable and bankable. How to say 'I'm in', but equally importantly, to have the courage to say 'I'm out'. How to become your own Dragon.

Each piece of advice in this book is based on my thirty years of starting businesses. You will find all the fundamental ingredients for any new company, whatever sector you want to be in, whatever size of business you have in mind, along with the tools to make it work.

Answer all the tough questions I am going to get you to ask yourself and you will have a business that genuinely has a chance of success. You can be one of the 10% of businesses that do make it.'

- James Caan.

James Caan is one of the UK's most successful and dynamic entrepreneurs, having built and sold businesses since 1985. After dropping out of school at sixteen and starting his first business in a Pall Mall broom cupboard - armed with little more than charm and his father's advice - Caan went on to make his fortune in the recruitment industry, founding the Alexander Mann Group, a company with a turnover of £130m. A 2003 graduate of Harvard Business School, Caan's most recent endeavour has been to set up private equity firm Hamilton Bradshaw. Caan hit our screens when he joined the panel of the BBC's Dragons' Den in 2007. He is a regular in the national and business press, advises on various Government programmes, and initiates numerous philanthropic projects via the James Caan Foundation.

I started my software company forty years ago with $2,000 and built it into a multi-billion-dollar value with no debt and no venture money.

That's right: we never had any debt; we never had any venture money.

Not many people have done that, but if I were to start all over today, I could do it again. I want to tell you how I did it, and how you can, too.

I was a very unlikely entrepreneur. I went to college and graduated in mathematics. I never had a course in business, never had a course in economics. Nothing associated with business at all. Zero.

A lot of lessons in this book are of value to people who aren't in business. They're of value to people in general.

Even though I never prepared myself to build a company, something in my blood always wanted to be an entrepreneur. I wanted to control my own life, to beat the odds, to be the go-to guy who figured things out — and make some money in the process.

IN THIS BOOK YOU'LL LEARN

Everyone has innate gifts, aspects of their personality or unique thought processing. The trick is to recognize your own gift(s) and then hone and incorporate them into your regular dealings. It starts with intense self-awareness.

It's never about what someone else could or should have done. It's always about you, the entrepreneur — the one in charge, the one who has to come up with the answers, the one who has to figure out what to do next. You're the one who needs to learn the lessons, so you can overcome your own weaknesses.

When you do something about a weakness you have, all of a sudden you're stronger than anyone else. That's growth.

REAL LIFE VALUABLE INSIGHT:

Somewhere in here are principles of negotiation. You negotiate all the time with everybody: with your wife, with your children. Negotiations occur regularly in everyday life.

You might have goals that have nothing to do with business but that require perseverance and innovation. You need some good luck; you need the absence of bad luck.

The analytical methodology can make things better. You went through an experience and it didn't turn out right: what can you learn from it? That's universal.

Don't let what you don't know or can't do stop you.

OVER 30 CHAPTERS! Taking you from start-up to selling your company:

• Choosing Your Customers Wisely

• The Three Bottom Lines

• The One Hour a Week Rule

• How To Replace Yourself

• Going Public

• Selling Your Company

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