The 4 Essentials: A Misfit's Journey to Mindset, Strategies, Values & Purpose (With Over 100 Famous Mentors and Entrepreneurs)

Cliff Michaels

Oct 2016 · Cliff Michaels & Associates, Inc.

Ebook

134

Pages

Eligible

About this ebook

In 2012, The 4 Essentials launched #1 on Amazon and #3 on the NY Times Bestseller List. Taking readers on a street-smart journey through life, mentors, and business, Cliff proposes a radical shift in global education and career training. He also dispels many myths about how we define and create success. Through his trials and triumphs, Cliff shares lessons from the edge as a dyslexic student who challenged the status quo in college, dropped out of USC at 19, and went on to launch companies in real estate, finance, education, and technology, all before age 30. Drawing on dozens of iconic mentors from Socrates, Edison, and da Vinci to Mycoskie, Oprah, Malala, and Branson, Cliff provides thought-provoking stories on The 4 Essentials (mindset, strategies, values, purpose) that empower us to earn a real-world MBA (Masters in Basic Abilities). This is a fun, fast-paced read for anyone in search of passion, purpose, and results!

PEER REVIEWS

''Cliff's writing is full of creativity, inspiration, and practical lessons. I highly recommend The 4 Essentials.'' Blake Mycoskie • Founder, TOMS Shoes

''Cliff Michaels delivers a powerful path to profits, passion, and purpose.'' Tony Hsieh • CEO, Zappos

“Cliff provides entrepreneurial conditioning with an achiever’s mindset.” Darren Hardy • Publisher, SUCCESS Magazine

''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' Dave Logan • Former Associate Dean, USC Business School

About the author

Cliff Michaels has been a broker, strategic coach, angel investor, education activist, and social entrepreneur for over 25 years. His e-learning programs and live training provide Essentials for life, careers, and entrepreneurs (CliffMichaels.com). From 1996-2004, Cliff was a member, education chair, forum trainer, and President of the Young Entrepreneurs’ Organization Los Angeles (known today as EO). He also launched EO’s first student mentor programs and philanthropy events. Cliff Michaels & Associates (real estate, mortgages, investments) has closed one billion dollars in transactions since 1992. Cliff was also Co-Founder of First Use (1999), a pioneering online platform that featured the world’s first digital-notary technology. A Southern California native, Cliff ’s passions include movies, music, yoga, animal rights, helping kids at risk, and raising the bar for global education.

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