La Revue Littéraire n° 40

Editions Léo Scheer

Retrouvez tous les sommaires de La Revue littéraire sur, et en format numérique.
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About the author

Marie Simon est née à Toulouse en 1981. Elle vit à Paris depuis 2000, où elle exerce le métier de responsable juridique.

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Additional Information

Editions Léo Scheer
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Published on
Jul 7, 2015
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Antiques & Collectibles / Magazines & Newspapers
Art / General
Fiction / General
Literary Collections / General
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Do you like coffee? No? Well, if you don’t I am sure you know at least one person that does?
Let me tell you a little story about a coffee company. A coffee company that almost missed their train of opportunity to grow and expand their business.
It all began about 40 years ago when three friends decided to start a coffee business. In this business they would cater to the American consumer and provide top notch gourmet roasted coffee beans.
Life was good! And their business was growing at a nice steady pace. Then one day they decided to hire a young Director of Operations and Marketing. This new guy brought, well, a new perspective to the three friends, and one day this new guy traveled to Milan. This was a trip that would change his young life forever!
While in Milan the young man was fascinated with the coffee shops that littered the streets and the culture that was centered around those coffee shops. Right then and there he knew this would be a huge success in America... So, what did he do?
He reported his findings to the three coffee shop owners. He explained the culture to the men, and how people bought their pre-brewed gourmet coffee in the shop... How they sat down to read the daily news and sip their cup of joe in the shop... And,well, how they just enjoyed the social and laid back atmosphere of the coffee shop. In fact, it was really a cafe setting.
What did the three owners think about this revolutionary idea? It won’t work. They believed that coffee was meant to be enjoyed in the peace and quiet of the home, and not at a local cafe.
Needless to say, those three men eventually sold their company to the young man, and that young man grew the revolutionary coffee cafe idea into over 17,000 stores in more than 55 countries. In fact, it’s a household name today.
What’s the company’s name? None other than Starbucks!
You see, Howard Schultz foresaw where the coffee industry was heading, and he saw to it that Starbucks would reap the benefits of this new trend.
The lesson? Businesses need to be aware of the different market trends and embrace them. This will promote growth which will ultimately promote new revenue streams.
Well, I’m here to tell you that it’s happening again. A new trend that is. And this is a trend which affects every business, and this means you, too!
What is this trend? It’s blogging. It’s social media. It’s customer relations in the 21st century. It’s being connected with your consumer, and engaging them.
You can be like the three old friends and sit down on the opportunity, and there’s nothing wrong with that. They grew a successful business providing their local market with freshly roasted gourmet coffee beans, but they lost out on an opportunity to take their business and brand to the next level.
Or you can be more like Schultz and follow the trends... You could go where the consumers are. And where are the consumer’s today? Online.
Massage therapy can be a benefit for those that experience injuries. It can even help prevent future injuries from afflicting you. Massage Therapy has been around for more than 2,500 years. It was considered as a form of natural healing by the Eastern Indians, Egyptians, Greeks, Japanese, Chinese and Romans. This was before history was recorded.
During the mid 1800s, the Western region started using massage techniques. At that time, the methods used were from the Swedish people. After the advance of Western medicine, massage therapy wasn’t used as much.
However, in the 1970s, it peaked once again, in particular for those that were in the sports massage industry. Nowadays, more people are seeking treatments for their ailments that are not dependent on drugs or surgery. Because of this, more massage therapists are in demand now more than ever.
Having a career as a massage therapist is very up and coming. It is being marketed as a career that can pay you a nice amount per hour. Being a massage therapist can allow you to be flexible in the hours you want and how many clients you want to have.
Massage therapy is steadily in demand in the United States and other parts of the world. It is becoming one of the most sought out wellness treatments. Some people are using massage therapy in lieu of other medicines. However, massage therapy should be treated as a supplement, not a replacement for quality medical care.
Having a massage can help to reduce stress in your body, relieve tension in your muscles and helps to reduce pain in your body. More people are taking this opportunity to indulge in a massage because they’re working longer hours and some just need to get some relief from the everyday cares that consume them.
Massage therapy involves the working of muscles, tissue, ligaments and joint areas of your body. It can help to give relief to soft tissue that makes your body uncomfortable. It is also used when a person has overworked their muscles or experiencing chronic pain in their body. Because of this, more massage therapists are needed in the wellness industry.
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