Les carnets de la HBR Chiffres incroyables et autres curiosités

Harvard Business Review

"Des statistiques fascinantes, des conseils pratiques, des sujets amusants... Savez-vous que les candidats qui demandent un salaire élevé en plaisantant reçoivent de meilleures offres que ceux qui ne le font pas ? Ou que les vendeurs qui imitent la façon de parler ou de se comporter de leurs clients finissent par vendre plus ? Ce carnet rassemble de nombreuses statistiques liées au business et des informations générales sur la vie professionnelle, tirées de la célèbre newsletter « The Daily Stat » de la Harvard Business Review, Une mine d’informations couvrant des sujets tels que l’équipe, le marketing, les faits étranges de la vie professionnelle qui ajouteront un peu d’humour à votre apprentissage ; pour paraître plus intelligent que ses collègues, être à la pointe de la recherche sur le business et sortir du lot au bureau."
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About the author

Andrew O'Connell est éditeur au sein du groupe Harvard Business Review et bloggeur sur le site de la HBR sur des sujets business

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Additional Information

Publisher
Harvard Business Review
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Published on
Nov 5, 2014
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Pages
197
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ISBN
9782810413980
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Features
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Language
French
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Genres
Business & Economics / General
Business & Economics / Management
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Content Protection
This content is DRM protected.
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Available on Android devices
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With the need to come up with a steady yet sufficient source of income, a lot of people have resorted to starting their own businesses. Some prefer to find a place to rent out and put up a store, where they can sell their hand-made products; while some opt to stay at home and come up with a home based business. When it comes to finding the most convenient means to become an entrepreneur, home based businesses are viewed to be the best kind to work with.
If you are a home baker and would like to sell your pastries and other sweets without renting out a store; or maybe you are an internet geek and would like to earn using your skills, a home based business is the best way to find a sustainable income without the hassles of putting up shop, hiring a lot of people to do several types of jobs, and paying for a lot of permits just to get the right authorizations to operate.
Speaking of internet businesses, this type seems to be really in demand nowadays. The fact that these businesses can make people stay at home and work, is what makes these jobs or businesses really attractive to a lot of people. But what is an internet business and what are the benefits that you can get out of it?
Internet businesses are businesses that require a consistent internet connection, a highly creative and tactical mind, above average negotiating skills and of course enough free time to monitor your business. Internet businesses are mostly home based, which means that even the owners can monitor, manage and develop their virtual companies in the comforts of their own home. Their employees can also stay home and can work full or part time. But if you still want a office setting, you can start an internet business and rent out an office space where you and your employees can work.
There are several types of internet based business, and each gives you an opportunity to earn well. These are Affiliate marketing, Article marketing, membership websites, email marketing, video marketing, offering services and product creations just to name a few. What kind of internet business model should you go for? Well, it depends on your interests and your skills of course.
This book will serve as an indispensable guide to learning about the concept behind how people generate endless leads for their home based businesses.
Any networker should know this by now... leads are your life line. When you are cut from your source of leads, your business will be a sinking ship and you will ‘die a natural death’. It doesn’t matter how motivated you are or how pumped up you are after a meeting or a rally – you need a large source of leads because traffic is KING.
This is the reason why this ‘big book’ is written. Granted, I’m not able to cover every single lead generation method in vivid detail because of the nature of the Internet – it is constantly changing and evolving and newer, more updated strategies are available.

However, this book will serve as a compendium for general lead generation strategies, both Online and Offline!
This book will talk about:
- 15 offline strategies, everything from cold calling to social gatherings
- 27 online strategies, everything from blogging to pay-per-click advertising
Once you understand the concepts and the functions of each strategy, all you need to do is to Google it and you will find the practical methods for it because there is nothing you can’t find on Google. So let this book open your mind and expose you to the right concepts. This way, you won’t be shooting in the dark.
And also, be sure you apply the techniques in this book and take advantage of the free tools that are available for you. Just reading this book is not enough. You have to take action and make your business a part of you; otherwise you will not be able to achieve success!
So without further ado, let’s jump into it right away!
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