Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup

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Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast.

Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales.

Most business owners believe that their only feasible funding options are (1) savings or personal credit, (2) friends and family or (3) bank loans. They may have heard about venture capitalists or angel investors, but they don’t have enough information about what these investors do, what they can provide for a business, and on what terms. What’s worse, entrepreneurs often don’t know how to access the people who are looking to put their money into young companies with potential.

Finally, business owners don’t have enough expertise to navigate the treacherous waters of outside funding. Many small companies don’t believe they are the type of company that gets funded. Even when business owners are brave enough to look for the right outside investors, they don’t know how to create the compelling pitches or how to structure the deals that will get them the funding to expand and grow.

Crack the Funding Code will show readers how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. It will give readers the broader perspective—how funding works, how investors think, and what they need to hear to put their money where your mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their particular industry and/or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.

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About the author

Judy Robinett is a business thought leader who has been profiled in Fast Company, Forbes, Venture Beat, Huffington Post, and Bloomberg Businessweek. For more than 30 years, she has helped entrepreneurs find needed capital by connecting them with venture capitalists, angel investors, and other sources of funding.

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Additional Information

Publisher
AMACOM
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Published on
Feb 5, 2019
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Pages
272
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ISBN
9780814439845
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Language
English
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Genres
Business & Economics / Corporate Finance / Valuation
Business & Economics / Crowdfunding
Business & Economics / Entrepreneurship
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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With advice from Daymond John, Bobbi Brown, Mark Cuban, Sallie Krawcheck, Max Levchin, Alexa von Tobel, and other successful early stage startup investors, Inc. magazine shows you how to attract and wisely apply your firm’s first precious sources of cash.

Bootstrapping, crowdfunding, VCs, payroll, profits—money makes your business boom. But mess up your finances, and the venture can go bust.

It’s time to get smart. Let the experts at Inc. guide you through every critical step and potential pitfall. Their on-the-ground reporting shows how to locate funding, manage your money, and smart hack your way to a comfortable retirement.

Startup Money Made Easy gathers the best advice from the magazine’s pages, spotlighting celebrated entrepreneurs and inspiring stories. You’ll hear from:

FUBU founder Daymond John, who mortgaged his family home for start-up capital—and built a $6 billion empireMakeup artist Bobbi Brown, who turned a modest lipstick line into a profitable 30-store enterpriseAlexa von Tobel, who dropped out of Harvard Business School to launch the equity-magnate LearnVest.comMark Cuban, Sallie Krawcheck, Max Levchin, and other founders who overcame financial obstacles on their way to the top

Interwoven with the stories are on-target tips that explain how to:

Raise your first $10,000 in capitalPower through the lean yearsGet friends and family to back you upRound up outside investorsGo public or sell, while still staying in chargeReward people with great salaries and benefitsEliminate tax season surprisesGrow without growing painsAnd more

Cash flow problems are the number-one business killer. Whether you’re dreaming up a startup idea or knee deep in the craziness, learn to shore up your finances and safeguard the business.

Create a personal "power grid" of influence to spark professional and personal success

"Other people have the answers, deals, money, access, power, and influence you need to get what you want in this world. To achieve any goal, you need other people to help you do it." -- JUDY ROBINETT

As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority.

When you combine your specific skills and talents with a clear, workable path for creating and managing your relationships, nothing will stop you from meeting your goals. With high-value connections, you'll tap into a dynamic "power grid" of influence guaranteed to accelerate your personal and professional success.

Robinett uses her decades of experience connecting the world's highest achievers with one another to help you build high-value relationships. She reveals all the secrets of her trade, including proven ways to:

Find and enter the best network "ecosystem" to meet your goals Reach even the most unreachable people quickly and effectively Get anyone's contact information within 30 seconds Create a "3-D connection" that adds value to multiple people at the same time Access key infl uencers through industry and community events Subtly seed conversation with information about interests and needs Use social media to your best advantage

Robinett has based her methods on solid research proving that social groups begin to break up when they become larger than 150 people, and that 50 members is the optimal size for group communication. As such, she has developed what she calls the "5+50+100" method: contact your top 5 connections daily, your Key 50 weekly, and your Vital 100 monthly. this is your power grid, and it will work wonders for your career.

Nothing will stop you when you learn How to Be a Power Connector.

PRAISE FOR HOW TO BE A POWER CONNECTOR:

"Unlike many books in this genre, this one is written by a woman who has lived it.. . . Judy Robinett offers guidance on how to form authentic relationships that bring mutual benefits." -- ADAM GRANT, Wharton professor and New York Times bestselling author of Give and Take

"How to Be a Power Connector is like an MBA in networking: an advanced course in finding and developing quality relationships with the people who can make the biggest difference in your professional success." -- IVAN MISNER, founder and chairman of BNI

"Talk about power! Follow Judy Robinett's logical, straightforward, and helpfully detailed advice, and you can be a 'Power Connector' yourself! Great ideas, well presented, with no ‘wasted space’ in her argument!" -- DON PEPPERS, coauthor of Extreme Trust: Honesty as a Competitive Advantage

"Absolutely brilliant. A step-by-step guide to building a network that will be both invaluable to you and just as valuable to those whose lives you will now have the opportunity to touch. I can't imagine a more powerful book for one who truly desires to be a Power Connector." -- BOB BURG, coauthor of The Go-Giver and author of Adversaries into Allies

"In the C-Suite or in your personal life everything comes down to the quality of your relationships. Judy's book helps you attract and maintain the relationships that will get you what you want most. Be a super connector now!" -- JEFFREY HAYZLETT, TV host and bestselling author of Running the Gauntlet

One of Silicon Valley’s most successful angel investors shares his rules for investing in startups.

There are two ways to make money in startups: create something valuable—or invest in the people that are creating valuable things.

Over the past twenty-five years, Jason Calacanis has made a fortune investing in creators, spotting and helping build and fund a number of successful technology startups—investments that have earned him tens of millions of dollars. Now, in this enlightening guide that is sure to become the bible for twenty-first century investors, Calacanis takes potential angels step-by-step through his proven method of creating massive wealth: startups.

As Calacanis makes clear, you can get rich—even if you came from humble beginnings (his dad was a bartender, his mom a nurse), didn’t go to the right schools, and weren’t a top student. The trick is learning how angel investors think. Calacanis takes you inside the minds of these successful moneymen, helping you understand how they prioritize and make the decisions that have resulted in phenomenal profits. He guides you step by step through the process, revealing how leading investors evaluate new ventures, calculating the risks and rewards, and explains how the best startups leverage relationships with angel investors for the best results.

Whether you’re an aspiring investor or a budding entrepreneur, Angel will inspire and educate you on all the ins of outs. Buckle up for a wild ride into the world of angel investing!

“Anyone who comes to pitch on Shark Tank should read this book first!”
—Barbara Corcoran, ABC's Shark Tank

“I have seen literally thousands of companies trying to raise capital and know that a great pitch deck is critical. This book gives you the playbook for creating yours.”
—Naval Ravikant, cofounder and CEO, AngelList

“I raised twice the amount of money I set out to in a mere five weeks. I’m naming my firstborn child after the Evans.”
—Slava Menn, cofounder and CEO, Fortified Bicycle

HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS?

Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground.

Over the last 3 years, entrepreneurs Evan Loomis and Evan Baehr have raised $45 million for their own ventures, including the second largest round on the fundraising platform AngelList. In Get Backed, they show you exactly what they and dozens of others did to raise money—even the mistakes they made—while sharing the secrets of the world’s best storytellers, fundraisers, and startup accelerators. They’ll also teach you how to use “the friendship loop”, a step-by-step process that can be used to initiate and build relationships with anyone, from investors to potential cofounders. And, most of all, they’ll help you create a pitch deck, building on the real-life examples of 15 ventures that have raised over $150 million.

What’s in the book?

• The original pitch decks and fundraising strategies of 15 ventures that raised over $150 million
• Email scripts that will get you a meeting with angel investors, venture capitalists, and potential board members
• Pitching exercises developed by startup talent beds like Stanford University’s d.school and Techstars
• A breakdown of the 10 essential pitch deck slides, how to create them, and what questions you should answer with each
• An overview of the 5 main funding sources for startups, the pros and cons of each, and who the big players are
• A crash-course in visual and presentation design that will make any deck beautiful
• Templates for 4 stories every entrepreneur should know how to tell
• The story of one entrepreneur who showed up in Silicon Valley with no network and six months later had investments from Fred Anderson, Bono, and Peter Thiel

Get Backed will show you exactly what it takes to get funded and will give you the tools to make any idea a reality.
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