Suzanne Moore, Columnist, The Guardian
ONLINE MARKETING – CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT?
If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online.
This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to:
· Design your website – how to create a site and make sure your customers can find it
· Use social media to your advantage – how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more
· Create engaging online content – how to publish valuable, interesting and sharable content for your blog, podcast and website
· Develop an online marketing plan – build your customised plan and measure your results
Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketing will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free!
‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’
Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association
There are few guarantees in business today, but here’s one: If your message or product isn’t easy to find online, you won’t be in business very long.
Whether you own a small business or plan to launch a new product or service, getting your message out to the right people has to be one of your top priorities. One of today’s top search marketing strategists, Ric Dragon offers all the tools and techniques you need to make an instant splash online. DragonSearch explains everything you need to know about:Search engine optimization (SEO) Pay per click Social marketing Business planning Website development Reputation management
You can come up with an iPad equivalent of your industry and the slickest website to promote it, but it won’t do you much good if your customer has to scroll and scroll . . . and scroll . . . to find it.
DragonSearch provides everything you need develop your online platform from scratch and manage it effectively to drive long-term success. Build it right, and they will come.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”