Beyond Blame: Learning From Failure and Success

"O'Reilly Media, Inc."
Free sample

Failure is inevitable and a postmortem analysis, conducted in an open, blameless way, is the best way for IT techs and managers to learn from outages and near-misses. But when the "root cause" is determined to be "human error" (or worse, particular humans), the real causes and conditions are lost.

In this insightful book, IT veteran Dave Zwieback shows you an approach for making postmortems blameless, so you can focus instead on addressing areas of fragility within systems and organizations. If you’re involved with assessing why something goes wrong on a project or at your company—as a system administrator, developer, team manager, or executive—the concrete steps in this guide will help you find a real solution that works.

  • Recognize and mitigate the effects of stress during outages
  • Learn how to communicate effectively in a charged, high-stakes postmortem conversation
  • Collect the necessary data before the postmortem begins
  • Focus on determining the actual causes and conditions of an outage
  • Learn techniques for writing up a postmortem for either internal or external use
Read more

About the author

Dave Zwieback has been working with complex, mission-critical I.T. services and teams for two decades. His career spans small high-tech startups, non-profits, and behemoth engineering, financial services, and pharmaceutical firms. To learn more about Dave, the Awesome Postmortems workshop, and other services offered by his firm, Mindweather LLC, please visit or follow @mindweather.

Read more


2 total

Additional Information

"O'Reilly Media, Inc."
Read more
Published on
Oct 7, 2015
Read more
Read more
Read more
Read more
Business & Economics / Conflict Resolution & Mediation
Business & Economics / Decision-Making & Problem Solving
Business & Economics / Leadership
Business & Economics / Management
Business & Economics / Motivational
Business & Economics / Negotiating
Business & Economics / Quality Control
Business & Economics / Workplace Culture
Read more
Content Protection
This content is DRM free.
Read more
Read Aloud
Available on Android devices
Read more
Eligible for Family Library

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
*Financial Times Best Business Books of 2016
*’s Best Sales and Marketing Book of 2016

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
©2018 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.