Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

New Riders
6
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Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month.

How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts?

David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.
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About the author

A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: www.davidairey.com, www.logodesignlove.com, and www.identitydesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of the popular book, Logo Design Love.
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4.5
6 total
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Additional Information

Publisher
New Riders
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Published on
Oct 26, 2012
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Pages
288
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ISBN
9780133052756
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Language
English
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Genres
Business & Economics / Business Communication / General
Computers / Desktop Applications / Desktop Publishing
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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Scott Kelby was honored with Professional Photographer magazine’s highly coveted 2008 Hot One Award for The Adobe Photoshop CS3 Book for Digital Photographers. Here’s what Jeff Kent, the Hot One Editor at Professional Photographer, has to say about the book: “In a how-to published by Peachpit Press, Scott Kelby, best-selling author on Adobe Photoshop, delves into CS3 to uncover the most important and useful techniques for digital photographers. Our judges liked Kelby’s direct approach with step-by-step instructions. In this new edition, Kelby shares even more secrets from the top pros.”

Shutterbug magazine chose The Adobe Photoshop CS3 Book for Digital Photographers as a Top Digital Book of 2007. Here’s what Joe Farace of Shutterbug has to say about the book: “Scott Kelby’s name on a Photoshop book is like the Dodge brand on the front of a pickup truck. You know it’s built RAM—or pixel—tough. Combining his famous twisted wit with unwaveringly straight tutorials, Kelby takes you through a detailed tour of Photoshop CS3 by showing how to use the new features. No fluff; just page after page of well-illustrated tutorials showing photographers how to get the most out of the new features, commands, and effects found in the latest version of Adobe’s flagship. It will get you up to speed on CS3’s new features faster than you can all by yourself.”

Scott Kelby, the #1 best-selling Photoshop author in the world today, once again takes this book to a whole new level as he uncovers the latest, most important, and most exciting new Adobe Photoshop CS3 techniques for digital photographers. This major update to his award-winning, record-breaking book does something for digital photographers that’s never been done before–it cuts through the bull and shows you exactly “how to do it.” It’s not a bunch of theory; it doesn’t challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step-by-step the exact techniques used by today’s cutting-edge digital photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why.

That’s why the previous editions of this book are widely used as the official course study guide in photography courses at college and universities around the world, and this new edition for Photoshop CS3 exposes even more of the top pros’ most closely-guarded secrets.

Learn How The Pros Do It
Each year Scott trains thousands of professional photographers on how to use Photoshop, and almost without exception they have the same questions, the same problems, and the same challenges–and that’s exactly what he covers in this book. You’ll learn:

• The sharpening techniques the pros really use.
• The pros’ tricks for fixing the most common digital photo problems fast!
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• How to color correct any photo without breaking a sweat.
• How to process Raw images, plus how to take advantage of all the new Camera Raw features in CS3!
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Plus a host of shortcuts, workarounds, and slick “insider” tricks to send your productivity through the roof! If you’re a digital photographer, and you’re ready to learn the “tricks of the trade”–the same ones that today’s leading pros use to correct, edit, sharpen, retouch, and present their work–then you’re holding the book that will do just that.
Tourism in China has grown rapidly since the country started implementing its open-door policy in 1978. Tourism development is now an essential agenda item for the Chinese government's plan for economic & social growth. Policy and policy-making for tourism therefore provides the essential background to understand tourism development in China.

This is the first book to set the development of tourism in China since 1949 in its policy context. Underpinned by a strong conceptual framework, this systematic study of China contributes to an in-depth understanding of how public policy-making for tourism works and how it affects the development of tourism in the real world. The text explores tourism policy during three distinct leadership periods since creation of the People’s Republic of China in 1949: Mao Zedong (1949-1978); Deng Xiaoping (1978-1997) and the Collective Leadership Era (1997-the present). The attitudes and values of leaders and central government agencies towards tourism are considered, as well as the interactions of ideological orthodoxies, socio-economic conditions and institutions in their influence on national policy-making and tourism development. A separate chapter is devoted to policy-making in China’s two Special Administrative Regions, Hong Kong and Macau, as well as Taiwan due to its political separation from the Mainland, and Tibet, given its distinctive characteristics. Drawing on China’s experience over sixty years the book concludes with both theoretical and practical implications for tourism policy-making.

This timely volume offers important insights into China’s Tourism as well as contributing to a wider pattern of debates about the respective roles of government policy and the market in the past and future. The material draws on exclusive in-depth interviews with key informants in China and on government documents and official sources not generally available in the international literature. This will be of interest to higher level students, academics & researchers within Tourism, Policy studies, Politics, Geography and China Studies.

Tourism in China has grown rapidly since the country started implementing its open-door policy in 1978. Tourism development is now an essential agenda item for the Chinese government's plan for economic & social growth. Policy and policy-making for tourism therefore provides the essential background to understand tourism development in China.

This is the first book to set the development of tourism in China since 1949 in its policy context. Underpinned by a strong conceptual framework, this systematic study of China contributes to an in-depth understanding of how public policy-making for tourism works and how it affects the development of tourism in the real world. The text explores tourism policy during three distinct leadership periods since creation of the People’s Republic of China in 1949: Mao Zedong (1949-1978); Deng Xiaoping (1978-1997) and the Collective Leadership Era (1997-the present). The attitudes and values of leaders and central government agencies towards tourism are considered, as well as the interactions of ideological orthodoxies, socio-economic conditions and institutions in their influence on national policy-making and tourism development. A separate chapter is devoted to policy-making in China’s two Special Administrative Regions, Hong Kong and Macau, as well as Taiwan due to its political separation from the Mainland, and Tibet, given its distinctive characteristics. Drawing on China’s experience over sixty years the book concludes with both theoretical and practical implications for tourism policy-making.

This timely volume offers important insights into China’s Tourism as well as contributing to a wider pattern of debates about the respective roles of government policy and the market in the past and future. The material draws on exclusive in-depth interviews with key informants in China and on government documents and official sources not generally available in the international literature. This will be of interest to higher level students, academics & researchers within Tourism, Policy studies, Politics, Geography and China Studies.

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