Whatever your business, this quick and easy guide will help you build powerful new connections within your company, with your best customers and prospects—with everyone you need to reach.
David Amerland ’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.
Since those less enlightened days, he has worked with blue-chip multinationals and individual entrepreneurs helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.
He writes for Forbes, HP UK, and Social Media Today and blogs on his own website, DavidAmerland.com. When he is not writing or surfing the Web, he spends time giving lectures on how social media is changing everything.
Today's typical workplace may be less formal and more inclusive than those of the past, but one thing hasn't changed: The boss is the boss.
A veteran of the U.S. Army, William Smullen spent 50 years leading--and being led by--some of the toughest people in the business. Over his career, he served at every level from platoon to division--and at the highest levels in the Pentagon, as well. In business terms, that's the equivalent of running a very small business to sitting in a corporate C-Suite.
Smullen's final public-service assignment was chief of staff to Secretary of State Colin L. Powell. As chief of staff, one of his main responsibilities was to ensure Secretary Powell kept his positive image and was successful in everything he did.
Now, he shares the lessons he learned working in some of the world’s most demanding organizations. In Ways and Means for Managing Up, he tells you everything you need to know to effectively "manage your manager" in ways that help both you and your boss succeed and rise within your company. In 50 short yet informative chapters, Smullen shares his hard-won insight, such as:View your relationship with your boss as a partnership Think of your boss as a brand Never allow your boss to be surprised Help your boss manage risk or crisis Be a strategic asset your boss counts on
Whether you're good friends with your manager or have trouble coexisting in the same office, your success depends on his or her success. This has always been true, and it will always be true.
You serve yourself well when you serve your boss well. Take your career to new heights by learning and applying the Ways and Means for Managing Up. It can serve as a survival guide, a road map, or a blueprint for people at every level in an organization.
PRAISE FOR WAYS AND MEANS FOR MANAGING UP:
A terrific book by one of the masters of truth-telling in the American military--wise, forceful, and a must-read for anyone who has a boss. My hat is off to Bill Smullen, and yours will be too when you read what he has learned over the decades." -- BOB WOODWARD, Associate Editor, The Washington Post
"Bill Smullen's unique experience as a member of the U.S. Army and as chief of staff for former Chairman of the Joint Chiefs of Staff and Secretary of State Colin Powell gives him some great lessons to pass on. I highly recommend Ways and Means for Managing Up. -- JIM BOEHEIM, Syracuse University’s Hall of Fame Head Basketball Coach
"Colonel Smullen has worked for some of the smartest and most demanding bosses in modern American history, most notably General Colin Powell, for many years. In this book Smullen offers an invaluable guide for how to succeed inside any organization. It is a guide that is both tremendously wise and, in some places, laugh-out-loud funny." -- PETER BERGEN, CNN's National Security Analyst and the author of Manhunt: The Ten-Year Search for Bin Laden from 9/11 to Abbottabad
Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google’s open sales model, while still maturing, can provide advantages over Apple’s closed model — if you take advantage of the options Google gives you. This paper identifies key marketing activities that can help you succeed.
Breakthrough “semantic search” techniques are already transforming Google™’s search results. If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English.
David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google’s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO!
• Learn how Google is delivering answers, not just links—and what it means to you
• Profit from Google Now™ and the fragmented, personalized future of search
• Prepare for Knowledge Graph™ by growing your online reputation, authority, and trust
• Stop using 10 common SEO techniques that no longer work
• Discover the truth about Trust Ranking™—and 10 steps to take right now
• Go way beyond keywords in today’s new era of content marketing
• Strengthen the “social signal” you create on Twitter, Facebook, Google+, and LinkedIn
• See why the “First Page of Google” is rapidly become obsolete
• Drive unprecedented business value from your online identity and influence
• Learn how Google captures meaning in unstructured data—and give it what it wants
• Plan for all “4 Vs” of semantic search: Volume, Velocity, Variety, and Veracity
• Rapidly transition from technical to strategic search optimization
Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!
• Prioritize—because you can’t measure, listen to, and analyze everything
• Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors
• Measure real social media ROI: sales, leads, and customer satisfaction
• Track the performance of all paid, earned, and owned social media channels
• Leverage “listening data” way beyond PR and marketing: for strategic planning, product development, and HR
• Start optimizing web and social content in real time
• Implement advanced tools, processes, and algorithms for accurately measuring influence
• Integrate paid and social data to drive more value from both
• Make the most of surveys, focus groups, and offline research synergies
• Focus new marketing and social media investments where they’ll deliver the most value
Foreword by Scott Monty
Global Head of Social Media, Ford Motor Company
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.
In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.
Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
For the first time ever, The Sniper Mind reveals the practical steps that allow a sniper’s brain to work in this superhuman precise, calculated way. It teaches readers how to understand and apply these steps, whether they are stuck in a cubicle facing mounting piles of work or sitting in a corner office making industry-defining decisions.
Through the explanation of advanced military training techniques and cutting-edge neuroscience, David Amerland's book provides concrete strategies and real-world skills that can help us be better:
-At our jobs
-In our relationships
-In our executive decision making
-In the paths we choose to take through life
By learning how snipers teach their minds to eliminate fears and deal with uncertainty we can also develop the mental toughness we need to achieve the goals that seem to elude us in business as well as in life.