Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence

Que Publishing
65
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Optimize Your Sites for Today’s Radically New Semantic Search

Breakthrough “semantic search” techniques are already transforming Google™’s search results. If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English.

David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google’s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO!

• Learn how Google is delivering answers, not just links—and what it means to you

• Profit from Google Now™ and the fragmented, personalized future of search

• Prepare for Knowledge Graph™ by growing your online reputation, authority, and trust

• Stop using 10 common SEO techniques that no longer work

• Discover the truth about Trust Ranking™—and 10 steps to take right now

• Go way beyond keywords in today’s new era of content marketing

• Strengthen the “social signal” you create on Twitter, Facebook, Google+, and LinkedIn

• See why the “First Page of Google” is rapidly become obsolete

• Drive unprecedented business value from your online identity and influence

• Learn how Google captures meaning in unstructured data—and give it what it wants

• Plan for all “4 Vs” of semantic search: Volume, Velocity, Variety, and Veracity

• Rapidly transition from technical to strategic search optimization

http://helpmyseo.com/google-semantic-search.html

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About the author

David Amerland’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.

Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.

He writes for Forbes, HP UK, Social Media Today, and blogs on his own website, HelpmySEO.com. When he is not writing or surfing the Web he spends time giving speeches on how social media is changing everything.

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4.2
65 total
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Additional Information

Publisher
Que Publishing
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Published on
Jun 27, 2013
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Pages
240
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ISBN
9780133434170
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Language
English
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Genres
Business & Economics / E-Commerce / Internet Marketing
Business & Economics / General
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman

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Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product.

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