Cultura de excelência: As inspiradoras histórias da Fundação Estudar, que dissemina os valores do trio de empresários mais bem-sucedido do Brasil

Sextante
7

Em meados de 1991, Jorge Paulo Lemann, Marcel Telles e Beto Sicupira, que já tinham construído um verdadeiro império no mundo dos negócios, resolveram dar um passo além e disseminar pelo país a cultura que os levou a conquistar tal sucesso.Para colocar esse projeto em prática, criaram a Fundação Estudar, concedendo bolsas de estudos a jovens que quisessem cursar MBA nos Estados Unidos. O objetivo era ajudar a melhorar o Brasil melhorando a qualidade de seus executivos e empreendedores.Com um processo de seleção extremamente rigoroso – baseado nos princípios que Lemann empregara com tanta eficiência no Banco Garantia –, a Estudar procurava jovens que se identificassem com valores como meritocracia, busca de excelência, senso ético, transparência, trabalho duro e metas ousadas.Hoje, 25 anos depois, a Fundação Estudar contabiliza seu impacto: 617 ex-bolsistas, 25 mil jovens beneficiados pelos cursos e 15 milhões de pessoas alcançadas pelos canais disponíveis na internet. Entre os profissionais que já passaram pela instituição estão grandes empresários, como Carlos Brito e Hugo Barra, e alguns dos mais promissores talentos do país em diversas áreas de atuação.Em comum, eles não têm apenas um sonho grande: têm uma vontade férrea de seguir em frente e um desejo incansável de fazer a diferença. E essa disposição, segundo Lemann, Telles e Sicupira, é a força capaz de mudar o Brasil.
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About the author

David Cohen é jornalista e escritor. Foi diretor de redação da revista Época NEGÓCIOS, redator-chefe da revista Época e editor-executivo da revista Exame. Trabalhou também na Playboy, no Jornal da Tarde, na Folha de S.Paulo, no jornal O Dia e na TV Manchete. É autor do romance Fábrica de almas.
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Additional Information

Publisher
Sextante
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Published on
Apr 10, 2017
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Pages
208
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ISBN
9788568377130
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Language
Portuguese
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Genres
Business & Economics / Education
Business & Economics / Human Resources & Personnel Management
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Does it make you a better parent if you have pioneered scientific theories of child development? In a unique study, David Cohen compares what great psychologists have said about raising children and the way they did it themselves. Did the experts practice what they preached?

Using an eclectic variety of sources, from letters, diaries, autobiographies, biographies, as well as material from interviews, each chapter focuses on a key figure in historical context. There are many surprises. Was Piaget, the greatest child psychologist of the 20th century, the only man to try to psychoanalyse his mother? How many sons of great gurus have had to rescue their father from a police station as R.D Laing's son did? And why did Melanie Klein's daughter wear red shoes they day her mother died?

The book covers early scientists such as Darwin, psychoanalysists such as Freud and Jung, to founders of developmental psychology including Piaget and Bowlby as well as Dr Spock. It gives a vivid, dramatic and often entertaining insight into the family lives of these great psychologists. It highlights their ideas and theories alongside their behaviour as parents, and reveals the impact of their parenting on their children. Close bonds, fraught relationships and family drama are described against a backdrop of scientific development as the discipline of psychology evolves.

Great Psychologists as Parents

will be absorbing reading for students in childhood studies, education and psychology and practitioners in psychology and psychoanalysis. It will also interest general readers looking for a parenting book with a difference.
Does it make you a better parent if you have pioneered scientific theories of child development? In a unique study, David Cohen compares what great psychologists have said about raising children and the way they did it themselves. Did the experts practice what they preached?

Using an eclectic variety of sources, from letters, diaries, autobiographies, biographies, as well as material from interviews, each chapter focuses on a key figure in historical context. There are many surprises. Was Piaget, the greatest child psychologist of the 20th century, the only man to try to psychoanalyse his mother? How many sons of great gurus have had to rescue their father from a police station as R.D Laing's son did? And why did Melanie Klein's daughter wear red shoes they day her mother died?

The book covers early scientists such as Darwin, psychoanalysists such as Freud and Jung, to founders of developmental psychology including Piaget and Bowlby as well as Dr Spock. It gives a vivid, dramatic and often entertaining insight into the family lives of these great psychologists. It highlights their ideas and theories alongside their behaviour as parents, and reveals the impact of their parenting on their children. Close bonds, fraught relationships and family drama are described against a backdrop of scientific development as the discipline of psychology evolves.

Great Psychologists as Parents

will be absorbing reading for students in childhood studies, education and psychology and practitioners in psychology and psychoanalysis. It will also interest general readers looking for a parenting book with a difference.
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