More Than a Hobby: How a $600 Startup Became America's Home and Craft Superstore

Sold by Thomas Nelson
4
Free sample

The retail industry has undergone enormous changes during the last thirty years.

But there is one retailer that not only has remained consistent in the fluctuating?even tenuous?market, but also has grown in the process.

More Than a Hobby takes you inside the story of David Green, the man who built the phenomenal success of Hobby Lobby. Green went beyond surviving in a competitive retail market to thriving, ultimately expanding his $600 start-up company into a $1.3 billion per-year enterprise.

Green’s incredible accomplishments were based not on business-school theory but on his grassroots experiences as a store manager and his creative application of cutting edge ideas, including:

  • Allow managers to spend no more than thirty minutes per day on paperwork
  • Instead of paying a middleman, assemble as much of the product as possible in-house
  • Give buyers the freedom to purchase without restraint—but within the realm of common sense
  • Keep God and family first

More Than a Hobby is a practical field manual, filled with revolutionary ideas for all those who dream of success in the world of retail business.

Read more
Collapse

About the author

David Green is the founder and CEO of Hobby Lobby, the largest privately owned arts and crafts retailer in the world. Hobby Lobby employs over 33,000 people, operates 800 stores in forty-seven states, and grosses more than $5 billion dollars a year. Currently David serves on the Board of Reference for Oral Roberts University in Tulsa, Oklahoma. In 2013, he was honored by receiving the World Changer award and is also a past Ernst & Young national retail/consumer Entrepreneur of the Year Award recipient. In 2017, the Green family opened the Museum of the Bible in Washington, DC.

Dean Merrill is the author and coauthor of 46 books, including Sinners in the Hands of an Angry Church and three other Jim Cymbala titles: Fresh Faith, Fresh Power, and You Were Made for More. He and his wife live in Colorado Springs, Colorado.

Read more
Collapse
4.0
4 total
Loading...

Additional Information

Publisher
Thomas Nelson
Read more
Collapse
Published on
Jul 26, 2010
Read more
Collapse
Pages
224
Read more
Collapse
ISBN
9781418513740
Read more
Collapse
Read more
Collapse
Read more
Collapse
Language
English
Read more
Collapse
Genres
Business & Economics / Industries / Retailing
Read more
Collapse
Content Protection
This content is DRM protected.
Read more
Collapse
Read Aloud
Available on Android devices
Read more
Collapse
Eligible for Family Library

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
You are creative, you are an artist or a photographer, you have a hobby or craft, something you absolutely love to do, and you are good at it. But you may be asking yourself, How do I market my work? How do I turn this into a real money making business?

The answer lies between the covers of this new book. You will learn the steps you need to take to successfully sell your artwork or crafts even if you have no experience with marketing and even if you hate to sell. As with many other business segments, the Internet and technology have opened up the world and made it your marketplace. You and I, working from the comfort of home, are now on an even playing field with the largest retailers.

This groundbreaking and exhaustively researched new book will provide everything you need to know to get your marketing message into the hands of your customers. You will learn about online galleries, designing your Web site cyber stores, arts and crafts search engines, publicity sources, online forums, auction sites, online marketing, e-mail marketing, and search engine marketing. You also will learn of over 300 Web sites on which you can sell your artwork, music, or crafts.

This specialized book will demonstrate, step by step, how to inexpensively market and promote your artwork easily and, most important, profitably. You will learn how to quickly find new customers and keep existing ones buying more by using technology and low cost marketing devices that take little or no time on your part. You will learn to develop a marketing plan using hundreds of practical marketing ideas that will help you disseminate your artwork all over the world.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

©2019 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.