Education and the Culture of Consumption raises many questions about personalisation which policy-makers seem prone to avoid:
All this leads the author to consider an important question for education: does personalisation mark a new regulatory code for education, one which corresponds with both the new work-order of production and with the makeover-prone tendencies of consumers?
The book will be of great interest to postgraduate students and academics studying in the fields of education policy and the social foundations of education, and will also be relevant to students studying public policy, especially health care and social care, and public management.
David Hartley is Honorary Senior Research Fellow at the Department of Education, University of Oxford, UK.
Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining:
the international and financial context of marketisation the new purposes of universities the implications of university branding and promotion league tables and student surveys vs. quality of education the higher education market and distance learning students as ‘active consumers’ in the co-creation of value changing student experiences, demands and focus.
With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.
Designing a Market Basket for NAEP: Summary of a Workshop explores with various stakeholders their interest in and perceptions regarding the desirability, feasibility, and potential impact of market-basket reporting for the NAEP. The market-basket concept is based on the idea that a relatively limited set of items can represent some larger construct. The general idea of a NAEP market basket is based on an image of a collection of test questions representative of some larger content domain and an easily understood index to summarize performance on the items.
“DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.”
—From the Foreword by Christopher Lubienski, Indiana University, Bloomington
“This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.”
—Gary L. Anderson, New York University
“Essential for readers interested in learning about how private sector practices affect the functions of public schools.”
—Janelle Scott, University of California, Berkeley