Ogilvy on Advertising

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.
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About the author

David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.
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Additional Information

Publisher
Vintage
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Published on
Sep 11, 2013
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Pages
224
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ISBN
9780804170055
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Design / Graphic Arts / Advertising
Social Science / Media Studies
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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