David Zinczenko and Matt Goulding build on the success of their wildly popular Eat This, Not That! series to create a complete morning-to-night, 365-day eating plan that will have you enjoying all your favorite foods—and help you shed pounds with ease. Imagine a diet plan that lets you eat at Burger King, McDonald’s, Dunkin’ Donuts, and Olive Garden—and still strip away 10, 20, even 30 pounds or more. A diet plan that lets you order takeout pizza, whip up a box of macaroni and cheese, even reach into the freezer section for ice cream—and never worry about gaining weight or going hungry. A diet plan that lets you enjoy your most indulgent comfort foods whenever you want—and actually teaches you how to eat them more often! The Eat This, Not That! No-Diet Diet is the easiest, most revolutionary weight-loss plan ever created.
Whether you’re in the drive-through, the family restaurant, the supermarket aisle, or your own kitchen, you make dozens of decisions every day that affect your weight and your health. Now, those decisions will be a breeze.
Dana Bickelman of Waltham, Massachusetts, lost 70 pounds in one year, while still enjoying her favorite restaurants: Dunkin’ Donuts and Olive Garden. “Boys want to say hi to me now, and that’s awesome,” she exclaims. “I’ve never had this kind of attention before, and it’s wonderful.”
Michael Colombo of Staten Island, New York, lost 91 pounds in less than 9 months, while eating his favorite McDonald’s sandwiches—and skipping products labeled as “health food.” “It’s a lot easier than [I] thought,” he says. “My confidence has skyrocketed.”
Erika Bowen of Minneapolis, Minnesota, dropped 84 pounds in 17 months, just by shopping smarter in the supermarket. “There was a time when I refused to wear tank tops,” she says. “But now I’m very comfortable in my own skin, and I’m wearing things I’d never have worn before.”
No matter where you are or what you crave, you’ll be stunned to discover how easy losing weight can be.
About the author
David Zinczenko is the #1 New York Times bestselling author of Zero Belly Diet, Zero Belly Cookbook, Zero Belly Smoothies, and Zero Belly Breakfasts, and the co-author of the Eat This, Not That! franchise (which has sold more than eight million copies worldwide) and the Abs Diet book series. He is a health and wellness contributor at NBC News and has appeared on Today, Good Morning America, The Oprah Winfrey Show, and Rachael Ray and is the award-winning former editor in chief of Men’s Health and editorial director of Women’s Health, Prevention, and Best Life magazines. Zinczenko is also the founder and chief executive of Galvanized Media, where he oversees a number of life-changing wellness brands. He lives in New York City.
Matt Goulding is the former food editor of Men’s Health and the co-author of the New York Times bestselling Eat This, Not That! series. He has also written for The Wall Street Journal, The New York Times, Food & Wine, and New York. He divides his time between the Gothic Quarter of Barcelona and the open skies of rural North Carolina.
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