McQuail's Mass Communication Theory: Edition 6

SAGE
6
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"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here."
- Mark Deuze, Indiana University and Leiden University

"This is a unique work tested by time and generations of students around the world - North, South, East and West."
- Kaarle Nordenstreng, University of Tampere

"McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field."
- Anders Hansen, University of Leicester

With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature.

It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture.

Unmatched in coverage and used across the globe, this book includes:

  • Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects
  • New boxed case studies on key research publications, to familiarize students with the critical research texts in the field
  • Definitions, examples, and illustrations throughout to bring abstract concepts to life.

McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
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About the author

Denis McQuail (1935-2017) is Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail's Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

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Additional Information

Publisher
SAGE
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Published on
Feb 18, 2010
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Pages
632
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ISBN
9781446244029
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Language
English
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Genres
Language Arts & Disciplines / Communication Studies
Social Science / Media Studies
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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"Every serious student of journalism should read this book... Denis McQuail has succeeded in producing a work of scholarship that shows what journalists do and what they should do."
- Stephen Coleman, University of Leeds

"For a half century we have spoken earnestly of journalism's responsibility to society instead of to business and government. Now this concept is given sophistication unmatched, by the best scholar of media theory of his generation."
- Clifford Christians, University of Illinois

"The grand old man of communication theory presents an overarching social theory of journalism that goes beyond the usual Anglo-American focus."
- Jo Bardoel, University of Amsterdam (ASCoR) and Nijmegen

"This book deals with the eternal question of how journalism is linked to society... I cannot think of a better staple food for students of journalism at all levels."
- Kaarle Nordenstreng, University of Tampere

This is a major new statement on the role of journalism in democracy from one of media and communication's leading thinkers. Denis McQuail leads the reader through a systematic exploration of how and why journalism and society have become so inextricably entwined and - as importantly - what this relationship should be like. It is a strong re-statement of the fundamental values that journalism aspires to. Written for students, this book: Makes the theory accessible and relevant Teaches the importance of journalism to power and politics Explores the status and future of journalism as a profession Outlines the impact and consequences of the digital Reveals journalism as it is, but also as it should be Takes each chapter further with guided reading list and free online journal articles.

This textbook is the perfect answer to the how and why of journalism. It is crucial reading for any student of media studies, communication studies and journalism.

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