Belonging Factor: How Great Brands and Great Leaders Inspire Loyalty, Build Community and Grow Profits
The problem: A staggering majority of them are bullsh!t. But there is a way to reimagine your values, your culture and your brand in a way that inspires tremendous loyalty, builds community and delivers profits. Entrepreneur and award-winning sales leader Devin Halliday can show you how.
The Belonging Factor is a system based on five shared characteristics of the greatest brands and most successful leaders.
It is designed for CEOs, executives, senior leaders and anyone interested in building an authentic, inspired, diverse culture, centered in a deep sense of belonging.
In this book, Devin Halliday shares stories of brands and leaders who are getting it done, and those that aren't. The simple tools and practical application make the Belonging Factor a must-have resource, no matter your title or position. Whether you're running your own company, coaching a team or just have a passion for success because of people, not on the backs of them, the Belonging Factor is the book you need to inspire people, improve process and deliver profits.
About the author
I’m on a personal mission to unlock and develop the potential in others, so that they may do more in the world.
I am a Northern California native, living in Pittsburgh, Pennsylvania. I’ve explored the people, places and cultures across this beautiful planet. I’ve been amazed. I’ve been humbled. I’ve been outraged. But mostly, I’ve been inspired.
After nearly twenty years leading people and delivering award-winning results in a Fortune 15 technology company, I started a new and fulfilling chapter. As Founder and Chief Belonging Architect of Rudiment Solutions – A People Empowerment Company, I am able to bring a lifetime’s worth of inspiration and influence to those looking to achieve more.
As the author of the upcoming book, “BE/LONG/ING FACTOR” and host of the Belonging Factor Podcast, I get to share my personal mission with the world.
I believe people are the core rudiment of any successful endeavor. Through dynamic leadership and people-focused processes, I help others quickly identify opportunities and challenges, create effective strategies and engage teams to exceed expectations.
