Digital or Death: Digital Transformation: The Only Choice for Business to Survive Smash and Conquer

Smashbox Consulting Inc
2
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 Digital or Death is the first book on the world of digital strategy that won't bore you to sleep. It takes an entertaining, highly informative real world approach with enough information and energy to get you inspired to innovate. Dominic Mazzone is part digital guru, part comedian, part entrepreneurial titan. He has the uncanny ability to get you thinking in a way you never have before, while creating the motivation you'll need to succeed. If there was a book that could actually increase your drive and expand the creative part of your brain, this is the one.
Here's how Digital or Death will change the way you think:
• What is Digital Transformation 
• How to avoid being part of the Digital Die-Off
• The Four Pillars of Digital Transformation
• How to make Wonder Theory work for you
• How to smash your industry through Revolution Delivery
• Why every business needs Dynamic Interaction
• Make the Strawberry Model and the Christmas Effect part of your business
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About the author

Dominic Mazzone, CEO of Smashbox Consulting, is a digital transformation juggernaut. He is a serial entrepreneur and a digitally focused management consultant. After starting his first business at 16 then leading a successful corporate career, through Smashbox Consulting, Dominic has been evolving businesses into successful disruptors of the future. Dominic has been featured in media across North America including; Bloomberg, CBC, NBC, ABC, FOX, Chicago Tribune, and the Toronto Star.  Dominic is a frequent speaker on the topics of digital and entrepreneurship. 

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Additional Information

Publisher
Smashbox Consulting Inc
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Published on
Nov 3, 2014
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Pages
166
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ISBN
9780993957314
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Features
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Language
English
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Genres
Business & Economics / E-Commerce / Internet Marketing
Business & Economics / General
Business & Economics / Leadership
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Gary Vaynerchuk
Antonio Garcia Martinez
INSTANT NEW YORK TIMES BESTSELLER 

An NPR Best Book of the Year

“Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.”
— Andrew Ross Sorkin, New York Times

“Eye-popping.”
— Vanity Fair

Liar’s Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO.

The reality is, Silicon Valley capitalism is very simple:

Investors are people with more money than time.

Employees are people with more time than money.

Entrepreneurs are the seductive go-between.

Marketing is like sex: only losers pay for it. 

Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.

After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.

Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

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