Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as:PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion.
Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.
In the wake of his retirement from professional basketball, Kobe “The Black Mamba” Bryant has decided to share his vast knowledge and understanding of the game to take readers on an unprecedented journey to the core of the legendary “Mamba mentality.” Citing an obligation and an opportunity to teach young players, hardcore fans, and devoted students of the game how to play it “the right way,” The Mamba Mentality takes us inside the mind of one of the most intelligent, analytical, and creative basketball players ever.
For the first time, and in his own words, Bryant reveals his famously detailed approach and the steps he took to prepare mentally and physically to not just succeed at the game, but to excel. Readers will learn how Bryant studied an opponent, how he channeled his passion for the game, how he played through injuries. They’ll also get fascinating granular detail as he breaks down specific plays and match-ups from throughout his career.
Bryant’s detailed accounts are paired with stunning photographs by the Hall of Fame photographer Andrew D. Bernstein. Bernstein, long the Lakers and NBA official photographer, captured Bryant’s very first NBA photo in 1996 and his last in 2016—and hundreds of thousands in between, the record of a unique, twenty-year relationship between one athlete and one photographer.
The combination of Bryant’s narrative and Bernstein’s photos make The Mamba Mentality an unprecedented look behind the curtain at the career of one of the world’s most celebrated and fascinating athletes.
It was a seemingly minor crash at Michigan International Speedway in June 2016 that ended the day early for Dale Earnhardt Jr. What he didn’t know was that it would also end his driving for the year. He’d dealt with concussions before, but concussions are like snowflakes—no two are the same. And recovery can be brutal—and lengthy.
As a third-generation driver in a family forever connected to the sport of stock-car racing, how could Dale Earnhardt Jr. sit on the sidelines and watch everyone else take their laps? It was one of the toughest seasons of his life—one that changed him forever.
In this gripping narrative from one of professional sports’ most beloved figures, Dale Jr. shares stories from his journey: how his career and his injury have transformed him, how he made the decision to retire at the end of the 2017 season after eighteen years behind the wheel, and what lies ahead for him in the next chapter of his life. There’s no second-guessing and no regrets from Driver #88. He simply wants to go out on his own terms and make the rest of his life off the racetrack count. Junior says, “I don’t want these last races to be just about me but rather the people who made my success possible: my fans, the folks who pack the grandstands rain or shine, my teammates and crew members through the years, industry colleagues, track volunteers, friends, family, sponsors. They’ve all played a role. I couldn’t have done it without them.”