The Hunting Ranch, Outfitters, and Guide's Marketing Handbook: Secrets the Outdoor Industry Won't Tell You About Marketing, Outside Sales, Networking, Sponsorship, Operating on a Budget, and more...
Increase exposure to potential clients through networking, social media, and more.
Work with non-profit organizations to increase marketing exposure.
Increase repeat business through superior customer service and satisfaction.
Use the marketing techniques through your website, brochures, business cards, and online platforms.
Develop a base of business that follows you.
Book more clients and provide superior customer service to keep them coming back! And more!
Dustin uses real world experiences from guides, hunting ranches, and outfitters who have grown in the outdoor industry for in this resource and proven methods which have grown numerous business's net profits. This book was written to provide valuable insight for outfitters, guides, and hunting ranches in the outdoor industry.
Warncke has provided marketing services for many guide businesses. The catalyst for writing this book came after writing a book for Outdoor Industry Show Hosts, much of the content in this book can be utilized to achieve sponsorships, effectively target the correct market, and above all increase exposure to increase sales. we hope this book will provide valuable insight into the marketing do’s and don’ts of the industry. While there are many companies and verticals for advertising, the best options are chosen by first understanding the industry, the marketing climate, the competition, and what effective marketing actually entails. This book is filled with resources for outfitters, guides, and hunting ranches that are struggling to make sales and on a budget. You will learn tips and tricks of marketing experts to help you develop a cost-effective and results-oriented marketing strategy for your outdoor industry business. Knowledge is power in the field of marketing, and if you do not possess this knowledge, you could waste thousands of dollars in ineffective marketing . As the old saying goes, "If you give a hungry man a fish, he will be able to fill his belly, if you teach him to fish, he will be able to survive."
About the author
Dustin Vaughn Warncke is an avid outdoorsman and an expert in sales and marketing with a specialization in the outdoor industry. He started building websites in the late 1990's. During his college years and shortly after, he authored and self-published three paperback fiction and non-fiction books. Additionally, Warncke has served as a motivational speaker and master teacher, conducted seminars and breakout sessions for national companies, and worked with numerous small businesses in sales, marketing, website development, and business consulting.
He earned a bachelor's degree from Texas Lutheran University and is also an accomplished musician, performing weekly at Living Water Lutheran Church in Leander, TX. Dustin also is an ordained minister and serves as a guest preacher and in other church service and leadership roles on a regular basis. From hunting ranches and other guide services to helping the launch of national retail products for the outdoor industry, Dustin has a passion for helping businesses grow and prosper.
Dustin is an expert writer, speaker, web designer, marketer, video editor, and business consultant as well as an expert in many fiends in the outdoor industry. He has an unbridled drive for working with start-up outdoor industry products, small businesses, and large companies.
In addition, Dustin also serves as marketing director and co-host for Mac & Prowler's Coyote Tales TV Show and has filmed and been featured in several TV shows featuring hunting-related products as well as rifle, shotgun, and archery "tech tip" segments. He also films, edits, and produces his own hunting and other outdoor adventures. Many of his video productions have been featured on regional and national television networks in the US.
The Mac & Prowler TV show is currently featured on The Walk TV cable network (nationally), KTSS-50 in Hope, Arkansas, Channel 19 in Ripley, Mississippi and on Web TV formats with Buck Forage TV, The Hunting Channel Online, DK Outdoor Adventures Network and Mac & Prowler TV.
Dustin is also regular contributor to www.macandprowler.com and www.thehuntingchannelonline.com well as other websites and blogs with articles and other written content. He also serves as a contributor for Texas Fish & Game Magazine which is currently the largest independently owned outdoor magazine in the nation and the largest and most popular outdoor publication in the state of Texas, with circulation of around 100,000 paid subscribers.
