Mad Culture: In the Mad, Mad World of Business the Only Way to Excel Is to Become Mad!

Dywen Lauren

May 2012 · WestBow Press

About this ebook

MAD Culture is about Making A Difference in the workplace and marketplace. It is about making work fun and exciting with passion, creativity, and a positive mental attitude. It dares you to take affirmative action to change organizational cultures and work climates.

This book shows how passion, courage, and creativity can fuel enthusiasm and determination to achieve goals and drive bold ideas to delight your customers. It tells you how to capture the minds and hearts of your customers.

Written in a friendly and digestible manner, MAD Culture will surely be an inspiration to you to MAKE A DIFFERENCE in your workplace and marketplaces.

About the author

Dywen Lauren is a coach for team leadership and managing organizational change, as well as a consultant for brand building and creating customer experiences. She brings with her decades of brand management and leadership experience in four major industries, having started out in a publishing firm before moving on to multinational corporations like Scott Paper (now known as Kimberly Clark), Silverstone Tyres, and Unilever. In this last post, D Lauren was one of the youngest managing directors of Unilever, a Fortune Global 500 organization.

D Lauren now lives in Australia and is also the author of several spiritual and inspirational books.