Data Science and Big Data Analytics: Discovering, Analyzing, Visualizing and Presenting Data

Sold by John Wiley & Sons
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Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software.

This book will help you:

  • Become a contributor on a data science team
  • Deploy a structured lifecycle approach to data analytics problems
  • Apply appropriate analytic techniques and tools to analyzing big data
  • Learn how to tell a compelling story with data to drive business action
  • Prepare for EMC Proven Professional Data Science Certification

Corresponding data sets are available at www.wiley.com/go/9781118876138.

Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!

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About the author

EMC is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com

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Additional Information

Publisher
John Wiley & Sons
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Published on
Jan 5, 2015
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Pages
432
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ISBN
9781118876053
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Language
English
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Genres
Business & Economics / Operations Research
Computers / Databases / Data Mining
Computers / Information Technology
Computers / Mathematical & Statistical Software
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Integrate big data into business to drive competitive advantage and sustainable success

Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce.

Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity.

Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to “think like a data scientist” Understand appropriate business application of different analytic techniques

If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.

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