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The current market is made by a continuous dynamic of evolutionary changes caused by innovations. This is the result of the process of globalization enhanced by technology, including the great sense of global network with the dissemination of the Internet and other communication and information systems. Multidisciplinary, innovation management is today the object of study of companies, professionals, consultants, professors and university students, who aim to work in the market with better results index in their work. Written by the specialist in Innovation Management and Marketing Planning, EZ, its main objective is to help the reader to: visualize the complex context and take the correct steps to be able to compete better in the market; learn to avoid waste of time and money with wrong choices and guidelines for innovation; to take advantage of the ideas, getting better and faster in the actions to make them viable; and to improve the use and adequacy of the professionals involved in the innovative process.
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