How to Start and Run a Commercial Art Gallery (Second Edition): Edition 2

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“A comprehensive guide.” —Artspace.

“Whether you are new to the business or a seasoned gallerist, it is always wise to remember the essentials.” —Leigh Conner, director, Conner Contemporary Art


Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to:
  • Manage cash flow
  • Grow your new business
  • Hire and manage staff
  • Attract and retain artists and clients
  • Represent your artists
  • Promote your gallery and artists online
  • Select the right art fair
  • And more

How to Start and Run a Commercial Art Gallery, Second Edition, also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations.
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About the author

Edward Winkleman is the director of the Winkleman Gallery in Chelsea. The gallery’s exhibitions have been reviewed in the New York Times, Artforum, Art in America, Flash Art, the New Yorker, Time Out New York, and Art on Paper. Winkleman has participated in art fairs such as ARCO, Art Chicago, Pulse, Year 6, Aqua, and NADA. He lives in New York City.

Patton Hindle is a principal and founder of yours mine & ours gallery in the Lower East Side. She is also the director of arts at Kickstarter, where she oversees the Arts and Performance Arts team. Hindle was previously the director of gallery and institutional partnerships at Artspace. Hindle came to New York as the director of DODGEgallery, a Lower East Side program that she helped open and run. She was raised in London and attended university in Boston, Massachusetts.
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Additional Information

Publisher
Simon and Schuster
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Published on
Nov 13, 2018
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Pages
304
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ISBN
9781621536574
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Features
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Language
English
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Genres
Art / Business Aspects
Art / General
Art / Reference
Business & Economics / Careers / General
Business & Economics / Development / General
Business & Economics / General
Business & Economics / Small Business
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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A sophisticated examination of today’s contemporary art market from an art dealer’s point of view, this new book focuses on recent changes in the quickly evolving market. With an emphasis on how the market responded to the global recession that began in 2008, gallery owner Edward Winkleman moves from an examination of the factors beyond the individual dealer’s command to those that the dealer can control. Sections cover: The rise of the art fairThe rise of the mega galleryNew online competitionModels of post–brick-and-mortar art dealingArt dealers as art fair organizersCollaboration in a new era Coverage is also given to the specifics of contracts contemporary art dealers may need, including an examination of a variety of contracts for representation, consignment, and new forms of contemporary art. Exhibiting a wide range of interviews with international experts including dealers, collectors, art fair directors, journalists, and online art entrepreneurs, Selling Contemporary Art is a must-read for gallery owners, dealers, and artists affected by the rapid innovations in the art-dealing industry.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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