About this ebook
From foundational principles like the 4 Ps to cutting-edge tactics like branded content series and influencer marketing, Marketing Wins bridges the gap between traditional marketing wisdom and digital innovation. It explores the entire customer journey - from building awareness to driving retention—equipping you with tools to craft cohesive strategies that resonate in today’s crowded marketplace.
But this isn’t just theory. Packed with vivid examples, actionable frameworks, and real-world case studies, the book transforms concepts into results. Whether you’re looking to harness social media, optimize your website, or create campaigns that convert, this is your go-to guide. The Kings’ insider stories and forward-looking insights make Marketing Wins not just a manual but an inspiring call to action. Ready to unlock your marketing potential and leave your competition behind? This book is where your winning strategy begins.
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About the author
Elliott King co-founded the digital marketing agency, MintTwist and later successfully transitioned it into a global marcomms agency as a managing partner at FINN Partners. He focused on optimizing clients' global performance and developing integrated marketing programs.
Aleksandra King started her career as a management consultant before starring in the BBC reality TV show The Apprentice. She is the founder and managing director of Aleksandra King Agency, a boutique marketing consultancy, and host of the Beyond The Boardroom with Aleksandra King podcast.
