Start Your Own Fashion Accessories Business: Your Step-By-Step Guide to Success

Entrepreneur Press
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Basic updating of resources and interviews with successful owners in the fashion accessories business. Trendy entrepreneurs learn how to create and sell their own accessories, buy wholesale accessories for resale or establish their own online or traditional store. Our experts take them step by step from creating a business plan, to setting up a home workshop and office, exploring the market, managing finances, publicizing and advertising the business and much more. Industry professionals and practicing home-based business owners provide unique insights, tips and tricks to ensure success. This step-by-step guide gives aspiring entrepreneurs everything they need to know to turn their passion for fashion into a successful business.
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About the author

Entrepreneur Media, Inc. is the premier content provider for and about entrepreneurs. Our products engage and inspire every day with advice, solutions, and resources that fuel the bold and independent way entrepreneurs think. After 31 years, nobody reaches more growing businesses.

Entrepreneur Press is a leading small-business trade publisher, providing aspiring, emerging, and growing entrepreneurs with actionable solutions to every business challenge--ultimately, leading them from business idea to business success.

Eileen Figure Sandlin is an award-winning writer and the author of 18 nonfiction books. She also has written more than 800 articles and thousands of newsletter articles. Sandlin is a professor of business communication, interpersonal communication and English at a major midwest university.
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Additional Information

Publisher
Entrepreneur Press
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Published on
Aug 19, 2013
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Pages
224
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ISBN
9781613082355
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Language
English
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Genres
Business & Economics / E-Commerce / Internet Marketing
Business & Economics / Entrepreneurship
Business & Economics / Home-Based Businesses
Business & Economics / Industries / Fashion & Textile Industry
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Part memoir, part business manual, and 100% juicy—the inside story of Juicy Couture, one of the most iconic brands of our times
 
While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends’ project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
 
Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics—sending Madonna a tracksuit with her nickname, Madge, embroidered on it—and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan.
 
Now, Pam and Gela reveal the secrets of Juicy’s success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned—like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business.
 
Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela’s multimillion-dollar fashion empire.
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