The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently.
The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to:Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks
The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.
Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.Explains how to leverage the power of a 12 week year to drive improved results in any area of your life Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness Authors are leading experts on execution and implementation
Turn your organization's idea of a year on its head, and speed your journey to success.
"It's not the big that eat the small. Today, it's the fast that eat the slow. Zebras and Cheetahs teaches you step by step how to run faster, to be agile in the business jungle, and to pounce on opportunity 10x quicker than your competitors."
—GRANT CARDONE, New York Times bestselling author of Sell or Be Sold
"Business is a game for everyone, and whether you're an entrepreneur, a small business owner, or a corporate executive, you need a guide. If you're striving for growth and profound leadership, the Zebra and Cheetah philosophy will not only guide you through the jungle alive, it will position you to be King."
—JEFFREY HAYZLETT, global business celebrity, bestselling author, and sometime cowboy
"A fresh and unique look at leaders—and how to become a better one."
—RANDY GAGE, New York Times bestselling author of Risky Is the New Safe
"Standing out by being decidedly different, agile, and resilient are three themes of utmost importance for business success today. This book will give you insights, strategies, and tactics for achieving all three—and much more."
—MARK SANBORN, author of The Fred Factor and Fred 2.0
"Growing a business is not easy or for the faint of heart. In Zebras and Cheetahs, Micheal and Colby offer a refreshing and entertaining take on how to see what you do differently, grow your leadership capabilities in new ways, and execute a growth plan."
—Doug Tatum, author of No Man's Land: Where Growing Companies Fail; Associate Professor of Entrepreneurship, MTSU Wright Travel Chair
This edition’s structure aligns more logically with the venture’s lifecycle, so the reader is equipped to develop a strong business model. The authors combine updated planning exercises, end-of-chapter consultation questions, and a sample business plan with new material, including:
a new chapter on ideation, the Business Model Canvas, and lean start-up that covers the latest methodology in idea generation and opportunity recognition to provide a tool for developing a business concept;
a new chapter on the various pathways for creating a new venture, including setting up an online venture as well as managing the day-to-day aspects of running a business;
a revised chapter on start-up capital and crowdfunding that helps students raise capital through social media;
a revised chapter on managing growth through HR planning, helping students to navigate growth on a global level successfully and ethically.
Students in entrepreneurship and new venture management classes will find New Venture Management a valuable resource. A companion website features an instructor’s manual, test bank, PowerPoint slides, and further resources to aid instructors and students in applying their knowledge.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.Find a problem worth solving, then define a solutionEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsBuild a feature, measure customer response, and verify/refute the ideaKnow when to "pivot" by changing your plan’s courseMaximize your efforts for speed, learning, and focusLearn the ideal time to raise your "big round" of fundingGet on track with The Lean Series
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.