The 90-Minute Effect

Amelior Books
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From Bogart and Bacall to 'Batman Begins,' from 'Pride and Prejudice' to 'The Princess Bride,' and from 'Ben-Hur' to Ben Kenobi, our lives are filled with personalities and narratives that grip our very souls. What connects us with these tales so naturally and powerfully? What provides the magic of a great character or plot twist? What is it about a good story that makes us want to triumph like Batman and fall in love like the Princess Bride? And why is it so difficult to achieve those happy endings ourselves? 'The 90-Minute Effect' explores the subtle manner in which all good stories are molded and shows how we as audience members shape our own lives according to what we see on screen and read in books. In a comprehensive survey covering Hollywood movies, novels, television shows, plays, and video games, both modern and classic, Eric Robert Morse examines the patterns in plot structure and character development that arise in all good stories, showing how each example offers its own unique approach to the universal formula. This fascinating and inventive study fuses a detailed look at the inner-workings of stories with astute social analysis that will rivet lovers of storytelling as well as those interested in current sociological trends. 'The 90-Minute Effect' stands as a mesmerizing window into the human psyche and provides an entirely new theory of poetics that will change the way you watch movies and read novels forever.
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About the author

Eric Robert Morse is the author of several books including the historical novel, 'Monaco.' His mastery of the art of storytelling is complemented by his studies in marketing, philosophy, and popular psychology. He currently lives in San Diego, CA.
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Additional Information

Publisher
Amelior Books
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Published on
Mar 31, 2009
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Pages
177
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ISBN
9781600200465
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Language
English
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Genres
Language Arts & Disciplines / Communication Studies
Psychology / Cognitive Psychology & Cognition
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Content Protection
This content is DRM free.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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Major New York Times bestseller
Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the ten best books of 2011
A Globe and Mail Best Books of the Year 2011 Title
One of The Economist's 2011 Books of the Year
One of The Wall Street Journal's Best Nonfiction Books of the Year 2011
2013 Presidential Medal of Freedom Recipient
Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our Minds

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

INSTANT NEW YORK TIMES BESTSELLER

“One of the most important books I’ve ever read—an indispensable guide to thinking clearly about the world.” – Bill Gates

“Hans Rosling tells the story of ‘the secret silent miracle of human progress’ as only he can. But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly.” —Melinda Gates

"Factfulness by Hans Rosling, an outstanding international public health expert, is a hopeful book about the potential for human progress when we work off facts rather than our inherent biases." - Former U.S. President Barack Obama

Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.

When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers.

In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse).

Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases.

It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most.

Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future.

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“This book is my last battle in my life-long mission to fight devastating ignorance...Previously I armed myself with huge data sets, eye-opening software, an energetic learning style and a Swedish bayonet for sword-swallowing. It wasn’t enough. But I hope this book will be.” Hans Rosling, February 2017.

?Love Is Justice? by Eric Robert Morse is a long essay dedicated to revealing useful truths about love. It is divided into six sections by light-hearted quotes from children that give the reader a taste of the more complex material in each segment. The first part introduces the topic, reviewing our culture?s various notions of love and suggesting one more: justice. Morse uses the second section to show how this new conception can explain the several different types of love we see throughout the world. Here, he also proves how the new conception can elevate and progress mankind as a whole. But, as explained in the third section, it is not easy to find this ?true justification?. Morse discusses the difficulties in doing so and proceeds to examine an alternative in ?false justification? that we humans have discovered and employed in most of our modern relationships. The fourth section illustrates how the alternative is harmful and leads participants downward. In the fifth section, Morse makes it clear that this downward motion is not limited to only the most extreme cases, but all cases of false justification because this artificial love is based in the physical, which, as the theorist explains, is a condition unfavorable to relationships of all kinds. To attain true love, two must elevate their aims beyond the physical. The final section gives us examples of how this can be done and uses the new conception to confirm long standing ideas about love such as Platonic Love, ?love at first sight?, and ?soul mates?. Few attempts at grasping love have been as thorough and practical as Morse?s. ?Love Is Justice? has been praised as an elegant proof of a truly beautiful idea and aims to found a new standard for interpersonal relationships, romantic or otherwise.
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