How Google Works

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Seasoned Google execs Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google-from the business history and corporate strategy to developing a new managment philosophy and creating a workplace culture where innovation and creativity thrive.

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."

Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

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About the author

Jonathan Rosenberg joined Google in 2002 and managed the design and development of the company's consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. He is currently an advisor to Google CEO Larry Page.

Eric Schmidt served as Google's CEO from 2001 to 2011. During that time he shepherded the company's growth from a Silicon Valley start-up to a global technology leader that today has over $55 billion in annual revenues and offices in more than 40 countries. Eric is now Google's executive chairman.
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Additional Information

Publisher
Grand Central Publishing
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Published on
Sep 23, 2014
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Pages
320
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ISBN
9781455582334
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Features
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Language
English
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Genres
Biography & Autobiography / Business
Business & Economics / Corporate & Business History
Business & Economics / Industries / Computers & Information Technology
Business & Economics / Leadership
Business & Economics / Organizational Development
Business & Economics / Workplace Culture
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Content Protection
This content is DRM protected.
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Available on Android devices
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Eligible for Family Library

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In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected—a world full of challenges and benefits that are ours to meet and to harness.

Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton. With their combined knowledge and experiences, the authors are uniquely positioned to take on some of the toughest questions about our future: Who will be more powerful in the future, the citizen or the state? Will technology make terrorism easier or harder to carry out? What is the relationship between privacy and security, and how much will we have to give up to be part of the new digital age?

In this groundbreaking book, Schmidt and Cohen combine observation and insight to outline the promise and peril awaiting us in the coming decades. At once pragmatic and inspirational, this is a forward-thinking account of where our world is headed and what this means for people, states and businesses.

With the confidence and clarity of visionaries, Schmidt and Cohen illustrate just how much we have to look forward to—and beware of—as the greatest information and technology revolution in human history continues to evolve. On individual, community and state levels, across every geographical and socioeconomic spectrum, they reveal the dramatic developments—good and bad—that will transform both our everyday lives and our understanding of self and society, as technology advances and our virtual identities become more and more fundamentally real.

As Schmidt and Cohen’s nuanced vision of the near future unfolds, an urban professional takes his driverless car to work, attends meetings via hologram and dispenses housekeeping robots by voice; a Congolese fisherwoman uses her smart phone to monitor market demand and coordinate sales (saving on costly refrigeration and preventing overfishing); the potential arises for “virtual statehood” and “Internet asylum” to liberate political dissidents and oppressed minorities, but also for tech-savvy autocracies (and perhaps democracies) to exploit their citizens’ mobile devices for ever more ubiquitous surveillance. Along the way, we meet a cadre of international figures—including Julian Assange—who explain their own visions of our technology-saturated future.

Inspiring, provocative and absorbing, The New Digital Age is a brilliant analysis of how our hyper-connected world will soon look, from two of our most prescient and informed public thinkers.
Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers.

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.

While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.

The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.

But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?

No other book has ever turned Google inside out as Levy does with In the Plex.
How Far the Promised Land? explores the relationship between overseas developments and the most important reform movement in modern American history, the struggle for racial justice. Interweaving civil rights history, U.S. foreign relations history, and twentieth-century international history, the book contributes to the emerging effort to reconceptualize the study of America's past by locating it in a global context. In examining the link between international developments and the quest for racial justice, Jonathan Rosenberg argues that civil rights leaders were profoundly interested in the world beyond America and incorporated their understanding of overseas matters into their reform program in order to fortify and legitimize the message they presented to their followers, the nation, and the international community.

The book considers how a cosmopolitan group of black and white, male and female race reform leaders purposively deployed World War I and the peace settlement, the decolonization struggles in Africa and Asia, the emergence of communism and fascism, World War II, and the Cold War to help realize their domestic aspirations. Rosenberg sets this complex story against the backdrop of America's growing activism on the world stage, a development that would have significant positive implications for the domestic struggle. Central to the work is the notion that race reform leaders were animated by the idea of "color-conscious internationalism," a distinctive outlook that would affect the trajectory and momentum of the civil rights movement.

Descubre cómo alcanzar el éxito en tu carrera tomando el modelo de los creativos de Google.

Descubre cómo alcanzar el éxito en tu carrera tomando el modelo de los creativos de Google.

En una era en que todo se está acelerando, la mejor forma de que las empresas triunfen es atraer a personas creativo-inteligentes y darles un lugar para que prosperen a su medida.

El presidente ejecutivo y ex director general Eric Schmidt y el ex vicepresidente senior de productos Jonathan Rosenberg llegaron a Google hace más de una década como probados ejecutivos de tecnología. En ese tiempo, la compañía ya era reconocida por hacer las cosas de forma diferente, lo que reflejaba los principios visionarios -y frecuentemente disidentes- de los fundadores Larry Page y Sergey Brin. Si Eric y Jonathan iban a triunfar, se dieron cuenta, tendrían que reaprender todo lo que creían saber acerca del management y los negocios.

Hoy, Google es un ícono global que cotidianamente sobrepasa los límites de la innovación en una variedad de campos. Cómo trabaja Google es un texto introductorio, entretenido y adictivo, que contiene las lecciones que Eric y Jonathan aprendieron mientras ayudaban a la compañía a crecer. Los autores explican cómo la tecnología ha cambiado el balance del poder, desde las compañías hacia los consumidores, y que la única forma de triunfar en este panorama cambiante se encuentra en crear productos superiores y atraer a un nuevo tipo de empleados multifacéticos, que Eric y Jonathan llaman "creativos inteligentes".

Abarcando temas como la cultura corporativa, la estrategia, el talento, la toma de decisiones, la comunicación, la innovación y el cómo lidiar con los trastornos en el mercado, los autores ilustran máximas del management ("El consenso requiere disensión", "Exilio a los villanos, pero lucha por las divas", "Piensa en 10X, no en 10 por ciento".) con numerosas anécdotas de empleados que forman parte de la historia de Google; muchas las comparten aquí por primera vez.

As part of the NSF's EXPRES project, the authors investigated ways to interchange multi-media documents among diverse systems. Their investigations led to an analysis and implementation of multi-media document format translation in general, and of the ODA standard in particular. ODA, Office Document Architecture, is a new ISO and CCITT international standard for representing multi- media documents. The results of their investigations are presented in this book. The book contains overview information about multi-media document architecture and formats, an introduction to ODA, detailed technical specifications on how to use ODA for multi-media document format translation, and the authors' experiences in implementing and using ODA. The book also contains a complete user manual for the authors' publically available ODA software: tool kits for manipulating ODA and raster formats, tools for examining ODA documents and sample translators between ODA and several other multi-media formats. This book provides comprehensive information about ODA for a large audience. Planners can get basic information about using ODA for interoperation of multi-media systems. Researchers receive detailed discussions about the advantages and problems of using ODA for document representation, format translation and archival storage. System designers can use the technical descriptions of translators and tools in specifying their own. System builders can easily obtain the software as a basis for prototyping and investigating their own ODA implementations.
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