Digital Leadership: Changing Paradigms for Changing Times

Corwin Press
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Move leadership into the digital age

Digital leadership is a strategic mindset and set of behaviors that leverages resources to create a meaningful, transparent, and engaging school culture. It takes into account recent changes such as ubiquitous connectivity, open-source technology, mobile devices, and personalization to dramatically shift how schools have been run and structured for over a century. Leading in education becomes exponentially powerful when using technology to your advantage.

Eric Sheninger—“Principal Twitter”—shares his Pillars of Digital Leadership to help readers

  • Transform school culture by initiating sustainable change
  • Use free social media tools to improve communication, enhance public relations, and create a positive brand presence
  • Integrate digital tools into the classroom to increase student engagement and achievement
  • Facilitate professional learning and access new opportunities and resources

The time is now, whether you are a building level or teacher leader, to boldly move schools forward in the digital age.

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About the author

Eric Sheninger is a Senior Fellow and Thought Leader on Digital Leadership with the International Center for Leadership in Education (ICLE) and Scholastic Achievement Partners (SAP). He also maintains a presence as a practitioner by serving as the K-12 Director of Technology and Innovation in the Spotswood School District (NJ). Prior to this he was the award-winning Principal at New Milford High School. Under his leadership his school became a globally recognized model for innovative practices. Eric oversaw the successful implementation of several sustainable change initiatives that radically transformed the learning culture at his school while increasing achievement.

His work focuses on leading and learning in the digital age as a model for moving schools and districts forward. This has led to the formation of the Pillars of Digital Leadership, a framework for all educators to initiate sustainable change to transform school cultures. As a result Eric has emerged as an innovative leader, best selling author, and sought after speaker. His main focus is the use of social media and web 2.0 technology as tools to facilitate student learning, improve communications with stakeholders, enhance public relations, create a positive brand presence, discover opportunity, transform learning spaces, and help educators grow professionally.

Eric is a CDE Top 30 award recipient (2014), Bammy Award winner (2013), NASSP Digital Principal Award winner (2012), PDK Emerging Leader Award recipient (2012), winner of Learning Forward's Excellence in Professional Practice Award (2012), Google Certified Teacher, Adobe Education Leader, and ASCD 2011 Conference Scholar. He has authored and co-authored the following:

  • Digital Leadership: Changing Paradigms for Changing Times
  • Communicating and Connecting With Social Media: Essentials for Principals
  • What Principals Need to Know About Teaching and Learning Science

He has also contributed on education for the Huffington Post, co-created the Edscape Conference, sits on the FEA Board of Directors, and was named to the NSBA "20 to Watch" list in 2010 for technology leadership. TIME Magazine also identified Eric as having one of the 140 Best Twitter Feeds in 2014. He now presents and speaks nationally to assist other school leaders embrace and effectively utilize technology. His blog, A Principal's Reflections, was selected as Best School Administrator Blog in 2013 and 2011 by Edublogs. It was also recognized with an Editor’s Choice Content Award in 2014 by Smartbrief Education.

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Additional Information

Publisher
Corwin Press
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Published on
Jan 10, 2014
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Pages
264
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ISBN
9781483339962
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Language
English
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Genres
Education / Administration / General
Education / Leadership
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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Praise for BrandED

"A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it."
—Adam Grant, New York Times bestselling author of Originals and Give and Take

"Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world."
—Thomas C. Murray, Director of Innovation, Future Ready Schools

"Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work… . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty."
—Dwight Carter, Principal, New Albany High School

"Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and BrandED provides the roadmap for getting there."
—Scott Kerr, Executive Director of Strategy and Insights, Time Inc.

A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value.

You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by:

Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platformsImproving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunitiesFostering a positive culture extending and influencing beyond the school grounds

BrandED is your one-stop resource for designing and sustaining your individual brand as a leader and the brand of your school or district. Join the conversation on Twitter using #brandEDU.

Digital Leaders are Made—Not Born

"Fail forward, fail fast, fail better is a winning concept from Qualman's latest book, Digital Leader."
-- Tony Hsieh, New York Times bestselling author and CEO of Zappos.com, Inc.

"People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media."
-- Dan Heath, New York Times bestselling author of Made to Stick and Switch

"Qualman is to social media what Deming is to quality and Drucker to management."
-- Scott Galloway, professor, Stern School of Business, NYU

"Erik Qualman is a Digital Dale Carnegie."
-- Todd Young, CEO, ProspX

About the Book:

"Digital footprints are what we post about ourselves. Digital shadows are what others upload about us. Collectively, they have changed the world forever. As leaders and future leaders we need to adapt to this new world."
-- from Digital Leader

Digital leaders are made, not born--you have it within you to become an effective digital leader. As a leader in the digital age, your reach is boundless. With advanced technologies, you can exert more direct and indirect influence than ever before--anywhere at any time. And everything you do, fail to do, and wish you didn't do is documented forever in the digital universe.

Digital Leader explains how to take full advantage of everything the digital age has to offer, while avoiding common pitfalls that can damage your "digital legacy."

Bestselling author Erik Qualman explains what modern leadership means and describes how to be an effective leader in the digital world. In order to succeed, you need to adjust your leadership skills to adapt to today's digitally open world--and you need to start today. Qualman breaks the process down into five powerful truths you can use to establish your leadership "stamp":

Simple: success is the result of simplification and focus
True: be true to your passion
Act: nothing happens without action--take the first step
Map: goals and visions are needed to get where you want to be
People: success doesn't happen alone

Basing his conclusions on a wide range of research and resources, Qualman provides an abundance of real-world examples and tips to help you create a path to success while leading others to achieve their best.

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