The Best of Pattaya, Thailand and the Essentials of Thai Culture

Klaava Media
3
Free sample

One of Asian’s most popular travel destinations Pattaya, Thailand is an international vacation resort where people from all over the world enjoy the sun, the sea and the beaches. In addition to lively nightlife, these three elements are the key attractions of Pattaya. This guidebook also includes a unique selection of hand-picked tips for visitors who want to experience more. The book shows readers the places to visit in the region, the activities to plunge into, the food to taste, and the markets to shop.

Many visitors fall in love with local food and gentle, smiling Thai people who, among other things, love their King and motorcycles. A visitor who is new to the Thai culture, however, may easily embarrass herself, and even worse, local people if he or she is not familiar with Thai customs. The book explains the essential cultural elements that every visitor should be aware of when traveling in Thailand.

The Best of Pattaya, Thailand and the Essentials of Thai Culture consists of three main sections: where to go and what to do, introduction to the local culture and customs, and practical information on hotels, food, shopping, and transportation. The book is easy to read and digest: in addition to textual information, a large selection of photographs and video films provide visual information on the destination.

The author, Erkki Leppänen, is a cosmopolitan who has lived on three different continents over the years. He has lived in Thailand since 2006, most of that time in Pattaya.

 

 

Read more

Reviews

4.3
3 total
Loading...

Additional Information

Publisher
Klaava Media
Read more
Published on
Dec 31, 2015
Read more
Pages
116
Read more
ISBN
9789527074398
Read more
Features
Read more
Language
English
Read more
Genres
Travel / Asia / General
Travel / Asia / Southeast
Read more
Content Protection
This content is DRM protected.
Read more
Read Aloud
Available on Android devices
Read more

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
Erkki Leppänen
The majority of consumers' purchase decisions are not based on any kind of value analysis. Emotions tend to guide consumers' behavior, even though they rationalize their purchase decisions afterwards. The placebo effect draws its power from these emotions.

In this context, placebo means emotional methods that enterprises can exploit to satisfy consumers' needs. Just like a placebo medicine can cure patients, the placebo effect can deliver deep satisfaction to consumers.

The placebo effect is for real. It has scientifically measured impact on the human mind. If, for instance, a consumer purchases a product to fulfill a specific need, and the consumer strongly believes the product will help, most likely it will help. The placebo effect is in action when a person's own brains are selling a product to the mind.

This book explores consumers' decision-making process, where beliefs, expectations, worldview and conditioning to predetermined things define consumers' unintentional behavior. The placebo effect provides marketers with many tools, such as pricing, services, communication and brand to respond to consumers' needs. The book analyzes a number of cases where enterprises have managed to benefit from the placebo effect. Sales and marketing professionals can get valuable tips from these cases when they are creating marketing strategies for their products and services.

Erkki Leppänen is a marketing expert who has worked for enterprises and institutions across the world. He has authored a number of sales and marketing guidebooks.
Lonely Planet
Lonely Planet: The world's leading travel guide publisher

Lonely Planet Seoul is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Walk along the long-buried Cheong-gye-cheon stream, wander the labyrinthine streets of Bukchon Hanok Village, or try some Korean cuisine at Gwangjang Market; all with your trusted travel companion. Get to the heart of Seoul and begin your journey now!

Inside Lonely Planet Seoul Travel Guide:

Full-colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - including customs, history, religion, art, literature, cinema, music, dance, architecture, politics, and cuisine Free, convenient pull-out Seoul map (included in print version), plus over 28 colour maps Covers Myeong-dong, Gangnam, Apgujeong, Dongdaemum, Itaewon, Insa-dong, Yongsan-gu, Jung-gu, Hongdae, Sinchon, Edae, Yeouido, Namsan, Gwanghwamun, Jongno-gu, Jamsil, Daehangno, Seongbuk-dong, and more

eBook Features: (Best viewed on tablet devices and smartphones)

Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing

The Perfect Choice: Lonely Planet Seoul, our most comprehensive guide to Seoul, is perfect for both exploring top sights and taking roads less travelled.

Looking for more extensive coverage? Check out our Lonely Planet Korea Guide for a comprehensive look at all the country has to offer.

Authors: Written and researched by Lonely Planet.

About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.

Lonely Planet
#1 best-selling guide to the Philippines*

Lonely Planet Philippines is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Swim at secluded beaches in the Bacuit Archipelago, take part in a colourful fiesta, dive remote reefs and magnificent walls at Apo Island or Balicasag; all with your trusted travel companion. Get to the heart of the Philippines and begin your journey now!

Inside Lonely Planet Philippines Travel Guide:

Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - history, etiquette, people, culture, politics, environmental issues, landscapes, wildlife, cuisine. Over 90 maps Covers Manila, Corregidor, Luzon, Zambales Coast, Lingayen Gulf, Ilocos, the Cordillera, Batanes, Bicol, Masbate, Catanduanes, Marinduque, Mindoro, Boracay, the Visayas, Negros, Cebu, Bohol, Samar, Mindanao, Palawan and more

eBook Features: (Best viewed on tablet devices and smartphones)

Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing

The Perfect Choice: Lonely Planet Philippines, our most comprehensive guide to the Philippines, is perfect for both exploring top sights and taking roads less travelled.

Looking for more extensive coverage? Check out Lonely Planet Southeast Asia on a shoestring guide for a comprehensive look at all the region has to offer.

Authors: Written and researched by Lonely Planet, Michael Grosberg, Greg Bloom, Trent Holden, Anna Kaminski and Paul Stiles.

About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.

*Best-selling guide to The Philippines. Source: Nielsen BookScan. Australia, UK and USA, February 2014-January 2015

Erkki Leppänen
The majority of consumers' purchase decisions are not based on any kind of value analysis. Emotions tend to guide consumers' behavior, even though they rationalize their purchase decisions afterwards. The placebo effect draws its power from these emotions.

In this context, placebo means emotional methods that enterprises can exploit to satisfy consumers' needs. Just like a placebo medicine can cure patients, the placebo effect can deliver deep satisfaction to consumers.

The placebo effect is for real. It has scientifically measured impact on the human mind. If, for instance, a consumer purchases a product to fulfill a specific need, and the consumer strongly believes the product will help, most likely it will help. The placebo effect is in action when a person's own brains are selling a product to the mind.

This book explores consumers' decision-making process, where beliefs, expectations, worldview and conditioning to predetermined things define consumers' unintentional behavior. The placebo effect provides marketers with many tools, such as pricing, services, communication and brand to respond to consumers' needs. The book analyzes a number of cases where enterprises have managed to benefit from the placebo effect. Sales and marketing professionals can get valuable tips from these cases when they are creating marketing strategies for their products and services.

Erkki Leppänen is a marketing expert who has worked for enterprises and institutions across the world. He has authored a number of sales and marketing guidebooks.
Erkki Leppänen
©2017 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.