The Best of Pattaya, Thailand and the Essentials of Thai Culture

Klaava Media
3
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One of Asian’s most popular travel destinations Pattaya, Thailand is an international vacation resort where people from all over the world enjoy the sun, the sea and the beaches. In addition to lively nightlife, these three elements are the key attractions of Pattaya. This guidebook also includes a unique selection of hand-picked tips for visitors who want to experience more. The book shows readers the places to visit in the region, the activities to plunge into, the food to taste, and the markets to shop.

Many visitors fall in love with local food and gentle, smiling Thai people who, among other things, love their King and motorcycles. A visitor who is new to the Thai culture, however, may easily embarrass herself, and even worse, local people if he or she is not familiar with Thai customs. The book explains the essential cultural elements that every visitor should be aware of when traveling in Thailand.

The Best of Pattaya, Thailand and the Essentials of Thai Culture consists of three main sections: where to go and what to do, introduction to the local culture and customs, and practical information on hotels, food, shopping, and transportation. The book is easy to read and digest: in addition to textual information, a large selection of photographs and video films provide visual information on the destination.

The author, Erkki Leppänen, is a cosmopolitan who has lived on three different continents over the years. He has lived in Thailand since 2006, most of that time in Pattaya.

 

 

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Additional Information

Publisher
Klaava Media
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Published on
Dec 31, 2015
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Pages
116
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ISBN
9789527074398
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Features
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Language
English
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Genres
Travel / Asia / General
Travel / Asia / Southeast
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Content Protection
This content is DRM protected.
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Available on Android devices
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Thai takeout meets authentic, regional flavors in this collection of 100 recipes for easy, economical, and accessible Thai classics--from the rising star behind the blog She Simmers.

Who can say no to a delicious plate of Pad Thai with Shrimp; a fresh, tangy Green Papaya Salad; golden Fried Spring Rolls; or a rich, savory Pork Toast with Cucumber Relish? Thai food is not only one of the most vibrant, wonderfully varied cuisines in the world, it also happens to be one of the tastiest, and a favorite among American eaters.

The good news is, with the right ingredients and a few basic tools and techniques, authentic Thai food is easily within reach of home cooks. Take it from Leela Punyaratabandhu, a Bangkok native and author of the popular Thai cooking blog She Simmers. In her much-anticipated debut cookbook, Leela shares her favorite recipes for classic Thai fare, including beloved family recipes, popular street food specialties, and iconic dishes from Thai restaurant menus around the world.

All of Leela’s recipes have been tested and tweaked to ensure that even the busiest cook can prepare them at home. With chapters on key ingredients and tools, base recipes, one-plate meals, classic rice accompaniments, and even Thai sweets, Simple Thai Food is a complete primer for anyone who wants to give Thai cooking a try. By the end of the book, you’ll be whipping up tom yam soup and duck red curry that will put your local takeout joint to shame. But perhaps more importantly, you’ll discover an exciting new world of Thai flavors and dishes—including Stir-Fried Chicken with Chile Jam, Leaf-Wrapped Salad Bites, and Crispy Wings with Three-Flavored Sauce—that will open your eyes to all the wonderful possibilities that real Thai cooking has to offer.
The majority of consumers' purchase decisions are not based on any kind of value analysis. Emotions tend to guide consumers' behavior, even though they rationalize their purchase decisions afterwards. The placebo effect draws its power from these emotions.

In this context, placebo means emotional methods that enterprises can exploit to satisfy consumers' needs. Just like a placebo medicine can cure patients, the placebo effect can deliver deep satisfaction to consumers.

The placebo effect is for real. It has scientifically measured impact on the human mind. If, for instance, a consumer purchases a product to fulfill a specific need, and the consumer strongly believes the product will help, most likely it will help. The placebo effect is in action when a person's own brains are selling a product to the mind.

This book explores consumers' decision-making process, where beliefs, expectations, worldview and conditioning to predetermined things define consumers' unintentional behavior. The placebo effect provides marketers with many tools, such as pricing, services, communication and brand to respond to consumers' needs. The book analyzes a number of cases where enterprises have managed to benefit from the placebo effect. Sales and marketing professionals can get valuable tips from these cases when they are creating marketing strategies for their products and services.

Erkki Leppänen is a marketing expert who has worked for enterprises and institutions across the world. He has authored a number of sales and marketing guidebooks.
The majority of consumers' purchase decisions are not based on any kind of value analysis. Emotions tend to guide consumers' behavior, even though they rationalize their purchase decisions afterwards. The placebo effect draws its power from these emotions.

In this context, placebo means emotional methods that enterprises can exploit to satisfy consumers' needs. Just like a placebo medicine can cure patients, the placebo effect can deliver deep satisfaction to consumers.

The placebo effect is for real. It has scientifically measured impact on the human mind. If, for instance, a consumer purchases a product to fulfill a specific need, and the consumer strongly believes the product will help, most likely it will help. The placebo effect is in action when a person's own brains are selling a product to the mind.

This book explores consumers' decision-making process, where beliefs, expectations, worldview and conditioning to predetermined things define consumers' unintentional behavior. The placebo effect provides marketers with many tools, such as pricing, services, communication and brand to respond to consumers' needs. The book analyzes a number of cases where enterprises have managed to benefit from the placebo effect. Sales and marketing professionals can get valuable tips from these cases when they are creating marketing strategies for their products and services.

Erkki Leppänen is a marketing expert who has worked for enterprises and institutions across the world. He has authored a number of sales and marketing guidebooks.
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