The Best of Pattaya, Thailand and the Essentials of Thai Culture

Klaava Media
Free sample

One of Asian’s most popular travel destinations Pattaya, Thailand is an international vacation resort where people from all over the world enjoy the sun, the sea and the beaches. In addition to lively nightlife, these three elements are the key attractions of Pattaya. This guidebook also includes a unique selection of hand-picked tips for visitors who want to experience more. The book shows readers the places to visit in the region, the activities to plunge into, the food to taste, and the markets to shop.

Many visitors fall in love with local food and gentle, smiling Thai people who, among other things, love their King and motorcycles. A visitor who is new to the Thai culture, however, may easily embarrass herself, and even worse, local people if he or she is not familiar with Thai customs. The book explains the essential cultural elements that every visitor should be aware of when traveling in Thailand.

The Best of Pattaya, Thailand and the Essentials of Thai Culture consists of three main sections: where to go and what to do, introduction to the local culture and customs, and practical information on hotels, food, shopping, and transportation. The book is easy to read and digest: in addition to textual information, a large selection of photographs and video films provide visual information on the destination.

The author, Erkki Leppänen, is a cosmopolitan who has lived on three different continents over the years. He has lived in Thailand since 2006, most of that time in Pattaya.



Read more
3 total

Additional Information

Klaava Media
Read more
Published on
Dec 31, 2015
Read more
Read more
Read more
Read more
Travel / Asia / General
Travel / Asia / Southeast
Read more
Content Protection
This content is DRM protected.
Read more
Read Aloud
Available on Android devices
Read more

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
Thai takeout meets authentic, regional flavors in this collection of 100 recipes for easy, economical, and accessible Thai classics--from the rising star behind the blog She Simmers.

Who can say no to a delicious plate of Pad Thai with Shrimp; a fresh, tangy Green Papaya Salad; golden Fried Spring Rolls; or a rich, savory Pork Toast with Cucumber Relish? Thai food is not only one of the most vibrant, wonderfully varied cuisines in the world, it also happens to be one of the tastiest, and a favorite among American eaters.

The good news is, with the right ingredients and a few basic tools and techniques, authentic Thai food is easily within reach of home cooks. Take it from Leela Punyaratabandhu, a Bangkok native and author of the popular Thai cooking blog She Simmers. In her much-anticipated debut cookbook, Leela shares her favorite recipes for classic Thai fare, including beloved family recipes, popular street food specialties, and iconic dishes from Thai restaurant menus around the world.

All of Leela’s recipes have been tested and tweaked to ensure that even the busiest cook can prepare them at home. With chapters on key ingredients and tools, base recipes, one-plate meals, classic rice accompaniments, and even Thai sweets, Simple Thai Food is a complete primer for anyone who wants to give Thai cooking a try. By the end of the book, you’ll be whipping up tom yam soup and duck red curry that will put your local takeout joint to shame. But perhaps more importantly, you’ll discover an exciting new world of Thai flavors and dishes—including Stir-Fried Chicken with Chile Jam, Leaf-Wrapped Salad Bites, and Crispy Wings with Three-Flavored Sauce—that will open your eyes to all the wonderful possibilities that real Thai cooking has to offer.
The majority of consumers' purchase decisions are not based on any kind of value analysis. Emotions tend to guide consumers' behavior, even though they rationalize their purchase decisions afterwards. The placebo effect draws its power from these emotions.

In this context, placebo means emotional methods that enterprises can exploit to satisfy consumers' needs. Just like a placebo medicine can cure patients, the placebo effect can deliver deep satisfaction to consumers.

The placebo effect is for real. It has scientifically measured impact on the human mind. If, for instance, a consumer purchases a product to fulfill a specific need, and the consumer strongly believes the product will help, most likely it will help. The placebo effect is in action when a person's own brains are selling a product to the mind.

This book explores consumers' decision-making process, where beliefs, expectations, worldview and conditioning to predetermined things define consumers' unintentional behavior. The placebo effect provides marketers with many tools, such as pricing, services, communication and brand to respond to consumers' needs. The book analyzes a number of cases where enterprises have managed to benefit from the placebo effect. Sales and marketing professionals can get valuable tips from these cases when they are creating marketing strategies for their products and services.

Erkki Leppänen is a marketing expert who has worked for enterprises and institutions across the world. He has authored a number of sales and marketing guidebooks.
©2018 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.