INTERNATIONAL BUSINESS: TEXT AND CASES, Edition 5

FRANCIS CHERUNILAM

Oct 2010 · PHI Learning Pvt. Ltd.

About this ebook

This widely adopted text, now in its Fifth Edition, continues to provide in-depth coverage of the multidimensional aspects of international business. In this edition, much of the data and information is updated throughout the text. Professor Francis Cherunilam, with his expertise and vast experience in the field of international business, gives a masterly presentation of the subject in its many splendoured forms. The text is enriched with references to Indian situations and examples though not diverting from the international perspective. Many Case Studies given in the book further enhance the value of the text which should be treasured by the students of management and practising managers and all those who have an abiding interest in international business. WHAT IS NEW TO THIS EDITION : • Incorporates latest and uptodate information and data on the areas covered. • Quite a few tables have been replaced to give latest information.

About the author

FRANCIS CHERUNILAM (PhD, International Business) is Professor, School of Management Studies, Cochin University of Science and Technology, Cochin, Kerala. He also served at the Indian Institute of Management Kozhikode (IIM-K) as Professor and Chairman, Marketing Area. Professor Cherunilam is a prolific writer and has to his credit over two dozen books and over 150 research papers and articles on areas ranging from Management, Economics, and Demography to Habitat. He contributes a regular feature entitled “Corporate Scene” to Organisational Management, a quarterly journal. A consultant to several public and private sector organisations, Professor Cherunilam is a winner of the Air India Excellence Award for teachers.