ZARA. A European fashion brand

GRIN Verlag
Free sample

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: sehr gut, University of East London, 11 entries in the bibliography, language: English, abstract: “Galician Beauty: Spanish clothier Zara beats the competition at efficiency – and just about everything else” The Wallstreet Journal, May 18, 2001. During the years 2000-2001, Inditex, an international fashion manufacture and distribution group, received widespread favourable press, touting Inditex’s success and attributing it to Zara’s unique integrated business model (Freimen, 2002). In this case study we want to analyse this phenomenon called Zara, a strategic unit of the Inditex Group, and evaluate the strategies of Zara on the European fashion market.
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Additional Information

Publisher
GRIN Verlag
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Published on
Jan 4, 2005
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Pages
15
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ISBN
9783638335485
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Business & Economics / Marketing / General
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Content Protection
This content is DRM protected.
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Available on Android devices
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Eligible for Family Library

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Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: Good, University of East London, 37 entries in the bibliography, language: English, abstract: The Cultural Wall “Recently a large global company set up a sophisticated website for employees in international subsidiaries to share knowledge. It had areas for chat, document storage, and messages from the company’s leadership. Everything was clearly segmented so information could be looked up in many different ways. The designers expected people to load many documents onto the site. But even it was interesting, easy to use, and had many features, hardly anyone visited the website. Potential users said that they liked it, but just did not have time for it. The designers felt that they hit the ‘cultural wall’.” 1.1 The Influence of National Culture on Knowledge Management Today, most organisations are aware that managing their knowledge effectively is the only way to achieve sustainable competitive advantage (Drucker, 2001). Companies not securing systematically knowledge for later usage, risk to reinvent solutions and to incur unnecessary expense to relearn the same lessons (Tiwana, 1999). But in an increasingly global business context, companies not only need to understand the importance of knowledge management but also the importance of (national) cultural differences which influence knowledge management processes. Recognising cultural differences is an important step to anticipating potential threats as well as opportunities. [...]
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Essay from the year 2004 in the subject Business economics - Personnel and Organisation, grade: Good, University of East London, 14 entries in the bibliography, language: English, abstract: The role of work and the workplace have changed throughout the world due to economic conditions and social demands. Global competition, renewed interest in personal lives and family values and an ageing workforce are factors which contribute to the serious consideration of equilibrium between work and life (Lockwood, 2003). The challenge of work-life balance is rising to the top of many employees’ and employers’ consciousness. Employees are placing more value on quality of working life and seeking for greater flexibility so that they can manage work commitments along personal life. Employers, on the contrary, need in today’s economic climate a workforce that is stable and committed but also more adaptable and flexible to meet business challenges. Finding the right balance between work responsibilities and the demands on personal lives is conclusively becoming a significant issue (Loghran, 2002). Therefore, at the core of human resource strategy lays the need to consider work-life balance for employees. One of the vehicles to help provide attainment of personal and professional goals are work-life programmes. But why should organisations follow this work-life trend? Is it a critical business issue or simply the “right thing to do”? Which potential business improvement does work-life programmes offer to organisations? The aim of this report is to analyse the benefits for employers when implementing work-life balance programmes. Therefore, the concept of work-life balance will be defined and the potential business benefits will be analysed. Based on this analysis, this report will show that organisations can gain a competitive advantage when offering work-life initiatives.
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