How to Wow: Proven Strategies for Presenting Your Ideas, Persuading Your Audience, and Perfecting Your Image

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Proven communication strategies to help you sell yourself effectively in any interview, presentation, or impromptu business meeting

“The invaluable advice in How to Wow guarantees your success in any situation.”—Keith Ferrazzi, #1 New York Times bestselling author of Never Eat Alone

Every encounter with your colleagues, clients, employers—even your competitors—is an opportunity to make a positive impression. Your words, your tone of voice, and your body language all speak volumes. But the question is: What are they saying about you?

As a corporate coach, Frances Cole Jones has helped countless CEOs, celebrities, and public figures present their best selves in the boardroom and in-person, on-camera and onstage. Now she shares the skills that are essential to professional and personal success. In How to Wow, you’ll learn how to

• make a lasting impression with a simple introduction
• effectively employ the twelve most persuasive words in the English language
• read nonverbal responses accurately—and shift negative ones immediately
• motivate your team under deadline
• interview fearlessly and flawlessly
• persuade investors to buy in to your product or idea—and help you sell it to others
• write the perfect pitch, résumé, cover letter, or email
• deliver speeches that bring people to their feet
• transform a PowerPoint presentation into a power move

Featuring tips and tricks you can employ right away, How to Wow will teach you how to ask the right questions, respond with confidence, and wow anyone, anywhere, anytime.

“Wow is not optional. Neither is this book. Buy it, study it, put it into action—and wow your bank account!”—Jeffrey Gitomer, author of Little Red Book of Selling

“No matter if you’re at the top of your game or just starting out, this book will swiftly refocus the message that you are sending to the world.”—David Beal, co-CEO and co-founder, Green Hummingbird Entertainment

“Read How to Wow if you want to change a great idea from a concept to a reality that clearly means business. It’s the best makeover I ever got.”—Veronica Webb, television host
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About the author

Frances Cole Jones is the author of How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation and The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today’s Business World. She is also the creator of the app Interview Wow. In 1997, Jones founded Cole Media Management. CMM cultivates clients’ inherent strengths to develop the powerful communication skills that enhance professional and personal performance. Forbes.com voted Jones’s blog one of its top 100 websites for women, and Speaking.com voted Jones one of the top five speakers in the field of communication.
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Additional Information

Publisher
Ballantine Books
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Published on
Apr 29, 2008
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Pages
224
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ISBN
9780345507709
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Language
English
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Genres
Business & Economics / Motivational
Reference / Personal & Practical Guides
Self-Help / Personal Growth / Success
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.

Whether you’ve “seen it all” or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out of preparing for and executing negotiations—whether they involve multimillion-dollar deals or improving your next salary offer.

What sets negotiation geniuses apart? They are the men and women who know how to:

•Identify negotiation opportunities where others see no room for discussion

•Discover the truth even when the other side wants to conceal it

•Negotiate successfully from a position of weakness

•Defuse threats, ultimatums, lies, and other hardball tactics

•Overcome resistance and “sell” proposals using proven influence tactics

•Negotiate ethically and create trusting relationships—along with great deals

•Recognize when the best move is to walk away

•And much, much more

This book gets “down and dirty.” It gives you detailed strategies—including talking points—that work in the real world even when the other side is hostile, unethical, or more powerful. When you finish it, you will already have an action plan for your next negotiation. You will know what to do and why. You will also begin building your own reputation as a negotiation genius.
Known as the “Dean of Personal Development,” Earl Nightingale broadcast his radio programs for more than three decades on over 1,000 radio stations in twelve countries around the world, making him one of the most listened-to broadcasters in history. An inductee into both the Radio Hall of Fame and the International Speakers Hall of Fame and a winner of the prestigious Golden Gavel Award, he dedicated his life to helping others achieve personal success, co-founding Nightingale-Conant, a world leader in personal development. Combining his personal insight with wisdom from the greatest minds in history—from the ancient Greek philosophers to contemporary thought leaders—he provides original and creative commentaries on life and the ways of successful living.
 
Now, for the first time ever, Nightingale’s audio program The Direct Line is being offered in a beautifully packaged print edition. This book offers a practical guide designed to help you find real and lasting success in your career, relationships, and finances. The messages shared in it will help you begin the most exciting and rewarding journey on earth—your journey of self-discovery and personal fulfillment.
 
In this life-changing book, you’ll discover the importance of: Identifying and understanding your talents and abilitiesLearning from and overcoming failureCreative thinkingPersonal growth through knowledgeCharacter buildingLiving in balanceAnd much more!  Just as the success or failure of any business depends on its management, so the success or failure of a person depends on the way he or she manages himself or herself. The Direct Line will show you how to take control of your life and find happiness and contentment from the journey of striving toward your goals and cultivating a meaningful existence.
No is perhaps the most important and certainly the most powerful word in the language. Every day we find ourselves in situations where we need to say No–to people at work, at home, and in our communities–because No is the word we must use to protect ourselves and to stand up for everything and everyone that matters to us.

But as we all know, the wrong No can also destroy what we most value by alienating and angering people. That’s why saying No the right way is crucial. The secret to saying No without destroying relationships lies in the art of the Positive No, a proven technique that anyone can learn.

This indispensable book gives you a simple three-step method for saying a Positive No. It will show you how to assert and defend your key interests; how to make your No firm and strong; how to resist the other side’s aggression and manipulation; and how to do all this while still getting to Yes. In the end, the Positive No will help you get not just to any Yes but to the right Yes, the one that truly serves your interests.

Based on William Ury’s celebrated Harvard University course for managers and professionals, The Power of a Positive No offers concrete advice and practical examples for saying No in virtually any situation. Whether you need to say No to your customer or your coworker, your employee or your CEO, your child or your spouse, you will find in this book the secret to saying No clearly, respectfully, and effectively.

In today’s world of high stress and limitless choices, the pressure to give in and say Yes grows greater every day, producing overload and overwork, expanding e-mail and eroding ethics. Never has No been more needed. A Positive No has the power to profoundly transform our lives by enabling us to say Yes to what counts–our own needs, values, and priorities.

Understood this way, No is the new Yes. And the Positive No may be the most valuable life skill you’ll ever learn!
If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do? Over a decade ago the bestselling business fable Who Moved My Cheese? offered its answer to this question: accept that change is inevitable and beyond your control, don’t waste your time wondering why things are the way they are, keep your head down and start looking for the cheese. But success in the areas of innovation, entrepreneurship, creativity, leadership, and business growth—as well as personal growth—depends on the ability to push the boundaries, reshape the environment, and play by a different set of rules: our own. With that in mind, Harvard Business School professor Deepak Malhotra offers a radically different answer to this question. Malhotra tells an inspiring story about three unique and adventurous mice—Max, Big, and Zed—who refuse to accept their reality as given. As we watch their lives unfold and intersect, we discover that instead of just blindly chasing after the cheese, each of us has the ability to escape the maze or even reconfigure it to our liking. In the face of established practices, traditional ideas, scarce resources, and the powerful demands or expectations of others, we often underestimate our ability to control our own destiny and overcome the constraints we face—or think we face. I Moved Your Cheese reminds us that we can create the new circumstances and realities we want, but first we must discard the often deeply ingrained notion that we are nothing more than mice in someone else’s maze. As Zed explains, “You see, Max, the problem is not that the mouse is in the maze, but that the maze is in the mouse.”
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