International Marketing and the Country of Origin Effect: The Global Impact of 'made in Italy'

Edward Elgar Publishing
2
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'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioner
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3.5
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Additional Information

Publisher
Edward Elgar Publishing
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Published on
Jan 1, 2013
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Pages
224
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ISBN
9781781955611
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Best For
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Language
English
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Genres
Antiques & Collectibles / General
Business & Economics / Exports & Imports
Business & Economics / Finance / General
Business & Economics / International / General
Business & Economics / International / Marketing
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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