Consuming Sport: Fans, Sport and Culture

Routledge
1
Free sample

Consuming Sport offers a detailed consideration of how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its followers. It examines the processes of becoming a sport fan, and the social and moral career that supporters follow as their involvement develops over a life-course.

The book argues that while for many people sport matters, for many more, it does not. Though for some sport is significant in shaping their social and cultural identity, it is often consumed and experienced by others in quite mundane and everyday ways, through the media images that surround us, conversations overheard and in the clothing of people we pass by.

As well as developing a new theory of sport fandom the book links this discussion to wider debates on audiences, fan cultures and consumer practices. The text argues that for far too long consideration of sport fans has focused on exceptional forms of support ignoring the myriad of ways in which sport can be experienced and consumed in everyday life.
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Additional Information

Publisher
Routledge
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Published on
Jun 3, 2004
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Pages
200
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ISBN
9781134440689
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Language
English
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Genres
Social Science / General
Sports & Recreation / Essays
Sports & Recreation / General
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Content Protection
This content is DRM protected.
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